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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial

      IBM

      Introduction to Data Analytics

      Skills you'll gain: Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Data Wrangling, Apache Hive, Data Collection, Data Mart, Data Science, Data Warehousing, Data Visualization, Analytics, Data Cleansing, Apache Spark, Data Lakes, Extract, Transform, Load, Data Visualization Software, Microsoft Excel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial

      Unilever

      Advanced Tools for Digital Marketing Analytics

      Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Operations, Marketing Effectiveness, Marketing, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Data Ethics, Business Ethics, Video Production, Artificial Intelligence, Machine Learning, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, AI Personalization, Machine Learning

      4.3
      Rating, 4.3 out of 5 stars
      ·
      111 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Workforce Planning, Collaboration, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Performance Measurement, Employee Retention, Staff Management, Data Analysis, Performance Management, Predictive Analytics, Network Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      Simplilearn

      ROI-Driven Digital Marketing Analytics

      Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Marketing Strategies, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, AI Personalization

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer experience improvement, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Content Marketing, MarTech, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial

      IBM

      IBM Business Analyst

      Skills you'll gain: Data Storytelling, Requirements Elicitation, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Project Scoping, Process Optimization, Data Visualization, Requirements Management, Prompt Engineering, Risk Management, Business Requirements, Stakeholder Management, Work Breakdown Structure, Stakeholder Engagement, Excel Formulas, Microsoft Excel, Business Analytics, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial

      Google

      Google Advanced Data Analytics

      Skills you'll gain: Data Storytelling, Data Visualization, Data Ethics, Exploratory Data Analysis, Sampling (Statistics), Data Presentation, Data Visualization Software, Feature Engineering, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Advanced Analytics, Data Analysis, Tableau Software, Data Science, Statistical Analysis, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills

      IBM

      IBM Data Analyst

      Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Data Visualization, Generative AI, SQL, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Big Data, IBM Cognos Analytics, Excel Formulas, Professional Networking, Data Import/Export, Microsoft Excel, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      93K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Copywriting, Multimedia, Branding, Target Audience, Persona Development, Business Ethics, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Digital Marketing, Cross-Channel Marketing, Visual Design, Content Marketing, Graphic Design, Target Audience, Generative AI, Creative Design, Marketing Effectiveness, Color Theory, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Data Ethics, Content Strategy, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Cross-Channel Marketing, Marketing Planning, Strategic Communication, Digital Marketing, Content Marketing, Google Analytics, Marketing Communications, Analytics, Marketing Channel, Digital Media Strategy, Online Advertising, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Data Analytics: IBM
    • Advanced Tools for Digital Marketing Analytics: Unilever
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • People Analytics: University of Pennsylvania
    • ROI-Driven Digital Marketing Analytics: Simplilearn
    • AI for Marketing: Emory University
    • IBM Business Analyst: IBM
    • Google Advanced Data Analytics: Google
    • IBM Data Analyst: IBM
    • The Strategy of Content Marketing: University of California, Davis

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Modeling (9)
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