• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      CVS Health Retail Customer Service

      Skills you'll gain: Greeting Customers, De-escalation Techniques, Customer Service, Product Knowledge, Active Listening, Interviewing Skills, Retail Sales, Cross Selling, Data Entry, Time Management, Professionalism, Customer Complaint Resolution, Customer Relationship Building, Upselling, Customer experience improvement, Company, Product, and Service Knowledge, Customer Inquiries, Customer Engagement, Retail Store Operations, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      331 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Advanced Business Strategy

      Skills you'll gain: Competitive Analysis, Business Strategy, Stakeholder Management, Strategic Thinking, Business Ethics, Corporate Strategy, Market Analysis, Strategic Decision-Making, Global Marketing, Organizational Strategy, Product Lifecycle Management, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Economics, Economics, Policy, and Social Studies, Economic Development, Business Risk Management, Market Opportunities, International Relations, Policy Analysis, Risk Analysis, Tax, Business Economics, Global Marketing, Demography, Social Studies, Fiscal Management, European History, Socioeconomics, Market Dynamics, Financial Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Programa en Desarrollo de nuevas empresas

      Skills you'll gain: Business Modeling, Strategic Partnership, Resource Allocation, New Business Development, Value Propositions, Performance Measurement, Team Building, Entrepreneurship, Business Development, Customer Analysis, User Feedback, Promotional Materials, Design Thinking, Financial Modeling, Entrepreneurial Finance, Finance, Sales Presentations, New Product Development, Financial Analysis, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      993 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Content Marketing, Social Media Marketing, Search Engine Optimization, Content Creation, Social Media Strategy, Target Audience, Content Strategy, Social Media, Keyword Research, Web Analytics and SEO, Strategic Partnership, Brand Awareness, Influencing, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Social Media Marketing Capstone

      Skills you'll gain: Presentations, Marketing, Digital Advertising, Social Media Marketing, Social Media Campaigns, Digital Marketing, Marketing Effectiveness, Campaign Management, Project Implementation, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      667 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Developing Industrial Internet of Things

      Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Data Storage Technologies, Data Storage, Big Data, Failure Analysis, Embedded Software, Machine Learning Algorithms, Embedded Systems, Data Quality, Computer Networking, Wireless Networks, Debugging, Data Analysis, Model Based Systems Engineering, Systems Development, File Systems, Technical Communication, Cybersecurity, Software-Defined Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      824 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Pilares de Marketing Digital

      Skills you'll gain: Web Analytics, Digital Media Strategy, Digital Marketing, Social Media Marketing, Customer Relationship Management, Social Media Strategy, Digital Advertising, Marketing Strategy and Techniques, Business Analytics, Content Marketing, Marketing, Analytics, Search Engine Marketing, Performance Analysis, Search Engine Optimization, Sales, Email Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Hypothesis-Driven Development

      Skills you'll gain: Usability Testing, Continuous Delivery, Continuous Deployment, DevOps, Agile Product Development, User Experience Design, Software Development, Product Testing, Agile Methodology, Product Improvement, User Research, User Story, Agile Software Development, Design Thinking, Test Automation, Lean Methodologies, Product Development, Software Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, Product Strategy, Product Planning, Product Development, New Product Development, Product Requirements, Quality Assurance, Stakeholder Management, Functional Specification, Stakeholder Communications, Innovation, User Requirements Documents, Market Opportunities, AI Personalization, Goal Setting, Prioritization, Market Research, Change Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Communication Planning, Media and Communications, Marketing Collateral, Crisis Management, Storytelling, Corporate Communications, Communication Strategies, Branding, Corporate Sustainability, Brand Management, Business Ethics, Media Strategy, Stakeholder Communications, Journalism, Influencing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      697 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Introduction to Virtual Reality

      Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Virtual Environment, Display Devices, Video Game Development, Human Factors, Computer Graphics, Interactive Data Visualization, Rehabilitation, Journalism, Mental Health Therapies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…525354…277

    In summary, here are 10 of our most popular product marketing courses

    • CVS Health Retail Customer Service: CVS Health
    • Advanced Business Strategy: University of Virginia
    • Globalization, Economic Growth and Stability: IE Business School
    • Programa en Desarrollo de nuevas empresas: Universidad de los Andes
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Meta Social Media Marketing Capstone: Meta
    • Developing Industrial Internet of Things: University of Colorado Boulder
    • Pilares de Marketing Digital: Universidad Austral
    • Hypothesis-Driven Development: University of Virginia
    • Product Strategy and Roadmapping: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok