• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Digital Marketing, Cross-Channel Marketing, Search Engine Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Strategies, Strategic Marketing, Search Engine Optimization, Online Advertising, Marketing Communications, Paid media, E-Commerce, Mobile Banking, Return On Investment, Consumer Behaviour, Business Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Hábitos do Consumidor

      Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing Strategies, Marketing, Marketing Psychology, Target Market, Customer Analysis, Business-To-Consumer, Brand Loyalty, Value Propositions, Customer experience strategy (CX), Market Analysis, Decision Making, Sociology, Culture, Social Sciences

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      The Good, Bad, and Ugly of Marketing - Jagdish Sheth

      Skills you'll gain: Marketing, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Stakeholder Management, Stakeholder Engagement, Marketing Management, Business Marketing, Consumer Behaviour, Business Ethics, Customer Relationship Building, User Research

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Excellence Capstone

      Skills you'll gain: Supply Chain Planning, Organizational Change, Supply Chain Management, Financial Analysis, Change Management, Logistics, System Implementation, Product Strategy, Financial Statements, Information Technology, Balance Sheet, Forecasting, Income Statement, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix Proyecto Capstone

      Skills you'll gain: Peer Review, Marketing Communications, Strategic Marketing, Competitive Analysis, Marketing Strategies, Sales Presentations, Marketing Planning, Marketing, Marketing Channel, Strategic Decision-Making, Product Management, Brand Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Kafka Fundamentals

      Skills you'll gain: Apache Kafka

      3.9
      Rating, 3.9 out of 5 stars
      ·
      28 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of California, Santa Cruz

      Ecosystems of California

      Skills you'll gain: Environmental Science, Environment, Environment and Resource Management, Land Management, Natural Resource Management, Biology, Environmental Monitoring, Water Resources, Systems Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northeastern University

      Future Healthcare Payment Models

      Skills you'll gain: Health Systems, Healthcare Industry Knowledge, Health Informatics, Health Policy, Health Care Administration, Health Care, Insurance, Payment Systems, Primary Care, Medicare, Care Coordination, Stakeholder Engagement, Risk Management, Innovation, Cost Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Fire Protection System

      Skills you'll gain: Hydraulics, Systems Analysis, Facility Management and Maintenance, Water Resources, Construction, Chemical Engineering, Safety and Security, Technical Standard, Engineering Calculations

      4.2
      Rating, 4.2 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Rochester

      The Power of Markets III: Input Markets and Promoting Efficiency

      Skills you'll gain: Market Dynamics, Supply And Demand, Business Economics, Competitive Analysis, Market Analysis, Price Negotiation, Policty Analysis, Research, and Development, Economics, Market Opportunities, Game Theory, Cost Benefit Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      E

      EDHEC Business School

      Mastering Luxury Hospitality: Fundamentals to Leadership

      Skills you'll gain: Hospitality Management, Event Management, Hospitality, Customer Service, Leadership Development, Leadership, Customer experience improvement, Talent Management, Personalized Service, Verbal Communication Skills, Operational Excellence, Corporate Sustainability, Customer Insights, Consumer Behaviour

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The Hong Kong University of Science and Technology

      Social Science Approaches to the Study of Chinese Society Part 1

      Skills you'll gain: Social Sciences, Research Design, Research Methodologies, Surveys, Research, Qualitative Research, Sociology, Scientific Methods, Political Sciences, Anthropology, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…535455…78

    In summary, here are 10 of our most popular consumer behavior courses

    • Fundamentals of Digital Marketing: University of Maryland, College Park
    • Hábitos do Consumidor: Fundação Instituto de Administração
    • The Good, Bad, and Ugly of Marketing - Jagdish Sheth: Kennesaw State University
    • Supply Chain Excellence Capstone: Rutgers the State University of New Jersey
    • Implementación del Marketing Mix Proyecto Capstone: IE Business School
    • Kafka Fundamentals: LearnKartS
    • Ecosystems of California: University of California, Santa Cruz
    • Future Healthcare Payment Models: Northeastern University
    • Fire Protection System: L&T EduTech
    • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok