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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    1 active filter
    • Illinois Tech

      Digital Marketing

      Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free

      Coursera Project Network

      Create and Design Digital Products using Canva

      Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing, Marketing Materials

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial

      University of Colorado Boulder

      Optical Engineering

      Skills you'll gain: Electrical Engineering, Equipment Design, Performance Tuning, Simulation and Simulation Software, Engineering Calculations, Design Software, Hardware Design, Engineering Analysis, Display Devices, Engineering, Scientific, and Technical Instruments, Computer-Aided Design, Engineering Design Process, Systems Design, Computer Displays, Numerical Analysis, Human Factors, System Design and Implementation, Medical Imaging, Applied Mathematics, Physics

      Build toward a degree

      4.3
      Rating, 4.3 out of 5 stars
      ·
      365 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Communication, Market Research, Complex Problem Solving, Analytics, Data Synthesis, R Programming, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free
      Free

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Content Development and Management, Social Media, Marketing, Design, Computer Science

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial

      Board Infinity

      ISTQB Usability Tester Certification Preparation

      Skills you'll gain: Usability Testing, Usability, Human Centered Design, User Acceptance Testing (UAT), Software Testing, User Research, Surveys, UI/UX Research, Test Planning, Human Computer Interaction, Quality Assurance, Software Quality (SQA/SQC), Survey Creation, Verification And Validation, User Experience Design, User Experience, Risk Management Framework, Technical Communication, Web Content Accessibility Guidelines, Law, Regulation, and Compliance

      3.4
      Rating, 3.4 out of 5 stars
      ·
      8 reviews

      Advanced · Specialization · 1 - 3 Months

    What brings you to Coursera today?

    • Status: New
      New
      Status: Free Trial
      Free Trial

      IBM

      Generative AI for Mobile App Developers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, AI Personalization, Mobile Development, Data Ethics, OpenAI, Artificial Intelligence, Software Development Tools, Software Testing, Apple iOS, Test Automation, Software Development, Machine Learning Methods, DevSecOps, Application Development, Application Security, CI/CD, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.5K reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free
      Free

      Coursera Project Network

      Create a Targeted Ad With Facebook Audience Insights

      Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      56 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Increase SEO Traffic with WordPress

      Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      784 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Use Canva to Design Digital Course Collateral

      Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Marketing, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      65 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial

      Tecnológico de Monterrey

      Fundamentals of entrepreneurship in the family business

      Skills you'll gain: Value Propositions, Entrepreneurship, Ideation, Business Modeling, Sales Presentations, Innovation, New Business Development, Business Planning, Presentations, Business Strategies, Market Research, Trend Analysis

      Advanced · Course · 1 - 3 Months

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    1234

    In summary, here are 10 of our most popular digital marketing courses

    • Digital Marketing: Illinois Tech
    • Create and Design Digital Products using Canva: Coursera Project Network
    • Optical Engineering: University of Colorado Boulder
    • Strategic Business Analytics: ESSEC Business School
    • Build a Full Website using WordPress: Coursera Project Network
    • ISTQB Usability Tester Certification Preparation: Board Infinity
    • Generative AI for Mobile App Developers: IBM
    • Create a Targeted Ad With Facebook Audience Insights: Coursera Project Network
    • Increase SEO Traffic with WordPress: Coursera Project Network
    • Use Canva to Design Digital Course Collateral: Coursera Project Network

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Start by identifying the area of digital marketing you want to focus on—social media, SEO, analytics, email marketing, or paid advertising.

    • For a well-rounded career path, consider the Google Digital Marketing & E-commerce Certificate, which covers marketing channels, customer engagement, and tools like Shopify and Google Ads.
    • To develop SEO, content, and strategy skills, try Digital Marketing Specialization by the University of Illinois.
    • For a fast, tactical dive into specific tools, explore Meta Social Media Marketing Professional Certificate. ‎

    These beginner-friendly options are designed to help you get started without prior experience:

    • Google Digital Marketing & E-commerce Certificate – Covers the full marketing funnel and e-commerce fundamentals.
    • Marketing in a Digital World by the University of Illinois – A great introduction from an academic lens.
    • Meta Social Media Marketing – Tailored for beginners interested in growing an audience through social platforms.‎
    • A course teaches a focused skill or concept, such as The Strategy of Content Marketing by UC Davis.
    • A Specialization helps you master a broader area through a series of courses—for example, the Digital Marketing Specialization from Illinois covers SEO, SEM, social, and analytics.
    • A Professional Certificate prepares you for job roles and includes real-world tools and portfolio projects—like the Google Digital Marketing & E-commerce Certificate or Meta Marketing Analytics Certificate.‎

    Yes. You can start learning digital marketing on Coursera for free in two ways:

    • Preview the first module of many digital marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
    • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs.

    If you want to keep learning, earn a certificate in digital marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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