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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    1 active filter
    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Data Storytelling, Search Engine Marketing, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Search Engine Optimization, Order Fulfillment, Social Media Management, Performance Measurement, Spreadsheet Software, A/B Testing, Customer Retention, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      41K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Cross-Channel Marketing, Marketing Planning, Strategic Communication, Digital Marketing, Content Marketing, Google Analytics, Marketing Communications, Analytics, Marketing Channel, Digital Media Strategy, Online Advertising, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Target Audience, Digital Marketing, Online Advertising, Web Analytics and SEO, Persona Development, Keyword Research, Pay Per Click Advertising, Digital Advertising, Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Lead Generation, Google Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Instagram, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Presentations, Digital Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: Free
      Free

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      269 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Social Media Management, Social Media Content, Social Media Marketing, Social Media, Google Ads, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Social Media Strategy, Social Media Campaigns, Digital Media Strategy, Pay Per Click Advertising, Search Engine Optimization, Content Performance Analysis, Instagram, Email Marketing, Content Marketing, Paid media, Generative AI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      18 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial

      Adobe

      Digital Marketing

      Skills you'll gain: Promotional Strategies, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Content Creation, AI Personalization, A/B Testing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Digital Marketing, Cross-Channel Marketing, Visual Design, Content Marketing, Graphic Design, Target Audience, Generative AI, Creative Design, Marketing Effectiveness, Color Theory, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Data Ethics, Content Strategy, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

      4
      Rating, 4 out of 5 stars
      ·
      339 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Searches related to digital marketing

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    1234…192

    In summary, here are 10 of our most popular digital marketing courses

    • Google Digital Marketing & E-commerce: Google
    • Foundations of Digital Marketing and E-commerce: Google
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Attract and Engage Customers with Digital Marketing: Google
    • Meta Social Media Marketing: Meta
    • Digital Marketing Trends: Coursera Instructor Network
    • Google Ads for Beginners: Coursera Project Network
    • Unilever Digital Marketing Analyst: Unilever
    • IBM Digital Marketing and Growth Hacking: IBM
    • Digital Marketing: Adobe

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Start by identifying the area of digital marketing you want to focus on—social media, SEO, analytics, email marketing, or paid advertising.

    • For a well-rounded career path, consider the Google Digital Marketing & E-commerce Certificate, which covers marketing channels, customer engagement, and tools like Shopify and Google Ads.
    • To develop SEO, content, and strategy skills, try Digital Marketing Specialization by the University of Illinois.
    • For a fast, tactical dive into specific tools, explore Meta Social Media Marketing Professional Certificate. ‎

    These beginner-friendly options are designed to help you get started without prior experience:

    • Google Digital Marketing & E-commerce Certificate – Covers the full marketing funnel and e-commerce fundamentals.
    • Marketing in a Digital World by the University of Illinois – A great introduction from an academic lens.
    • Meta Social Media Marketing – Tailored for beginners interested in growing an audience through social platforms.‎
    • A course teaches a focused skill or concept, such as The Strategy of Content Marketing by UC Davis.
    • A Specialization helps you master a broader area through a series of courses—for example, the Digital Marketing Specialization from Illinois covers SEO, SEM, social, and analytics.
    • A Professional Certificate prepares you for job roles and includes real-world tools and portfolio projects—like the Google Digital Marketing & E-commerce Certificate or Meta Marketing Analytics Certificate.‎

    Yes. You can start learning digital marketing on Coursera for free in two ways:

    • Preview the first module of many digital marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
    • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs.

    If you want to keep learning, earn a certificate in digital marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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