• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Content Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Stay Ahead of the AI Curve

      Skills you'll gain: Workforce Development, Strategic Thinking, Business Solutions, Organizational Strategy, Generative AI, Innovation, Forecasting, Emerging Technologies, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Strategies and Approaches in Sports Media

      Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Storytelling, Content Creation, Paid media, Content Strategy, Strategic Communication, Brand Management, Advertising, Strategic Partnership, Revenue Management, Video Production, Target Audience, Community Development, Negotiation, Target Market, Crisis Management, Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Digital Marketing, Content Strategy, Marketing, Content Creation, Social Media, Information Architecture, Artificial Intelligence, Technical Documentation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Salesforce Sales Operations

      Skills you'll gain: Sales Pipelines, Customer Success Management, Sales Process, Salesforce, Sales Operations, Dashboard, Prospecting and Qualification, Sales Support, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Development, Lead Generation, Sales Enablement, Sales Management, Data Visualization, Sales, Customer Support, Business Reporting, Campaign Management, Data Import/Export

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Marketing con Redes Sociales

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Campaigns, Social Media, Customer Engagement, Target Audience, Content Marketing, Marketing, Persona Development, Campaign Management, Target Market, Social Media Management, Social Media Content, Marketing Strategies, Digital Media Strategy, Business Metrics, Goal Setting, LinkedIn, Performance Measurement, Key Performance Indicators (KPIs)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Maryland, College Park

      Sports Marketing and Today's College Athlete

      Skills you'll gain: Contract Review, Brand Marketing, Brand Awareness, Contract Negotiation, Branding, Marketing, Intellectual Property, Brand Management, Market Opportunities, New Business Development, Marketing Strategies, Social Media, Fundraising and Crowdsourcing, Higher Education, Regulation and Legal Compliance, Recruitment, Legal Research

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      The Evolution of Sports Media

      Skills you'll gain: Media and Communications, Intellectual Property, Journalism, Media Strategy, Media Production, Media Relations, Content Creation, Digital Media Strategy, Advertising, Brand Management, Social Media Marketing, Video Production, Storytelling, Social Media Campaigns, Social Media, Revenue Management, Public Relations, Digital Marketing, Crisis Management, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Growth: Boost Your Engagement

      Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Social Media Content, Social Media Strategy, Social Media, Social Media Marketing, Content Strategy, Community Development, Keyword Research, Scheduling, Content Creation, Content Management, Calendar Management, Workflow Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      ChatGPT for Creatives: AI for SEO, Marketing & Workflow

      Skills you'll gain: Prompt Engineering, ChatGPT, Content Creation, Artificial Intelligence, Workflow Management, Blogs, Writing and Editing, Social Media Content, Business Writing, Target Audience

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain: Service Design, Change Management, Design Thinking, Social Media Campaigns, Performance Measurement, Social Media Marketing, Social Media, Content Performance Analysis, Social Media Management, Innovation, Social Media Content, Business Process Management, Business Process Improvement, Performance Improvement, Digital Marketing, Operational Efficiency, Leadership, Customer Engagement, Content Management, Search Engine Optimization

      4.2
      Rating, 4.2 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Monetization: Collaborate with Brands

      Skills you'll gain: Instagram, Content Strategy, Social Media Management, Content Creation, Social Media Marketing, Brand Awareness, Brand Strategy, Social Media Strategy, Strategic Partnership, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Business Metrics for Data-Driven Companies

      Skills you'll gain: Business Metrics, Business Analytics, Analytics, Business Intelligence, Business Process Improvement, Performance Measurement, Marketing Analytics, Web Analytics, Business Process, Cash Flows, Business Analysis, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Data Analysis, Financial Services, Competitive Analysis, E-Commerce, Decision Making, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.4K reviews

      Mixed · Course · 1 - 3 Months

    Content Marketing learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…232425…268

    In summary, here are 10 of our most popular content marketing courses

    • Stay Ahead of the AI Curve: Google
    • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea
    • Google SEO Fundamentals: University of California, Davis
    • Salesforce Sales Operations: Salesforce
    • Marketing con Redes Sociales: Tecnológico de Monterrey
    • Sports Marketing and Today's College Athlete: University of Maryland, College Park
    • The Evolution of Sports Media: Real Madrid Graduate School Universidad Europea
    • TikTok Growth: Boost Your Engagement: Coursera
    • ChatGPT for Creatives: AI for SEO, Marketing & Workflow: Skillshare
    • Digital Transformation in Hospitality: Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok