• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Fundamentos del Marketing

      Skills you'll gain: Value Propositions, Marketing, Target Market, Strategic Marketing, Consumer Behaviour, Brand Management, Marketing Psychology, Marketing Strategies, Business Marketing, Brand Awareness, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      267 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Root Cause Analysis: Principles and Benefits

      Skills you'll gain: Root Cause Analysis, Operational Efficiency, Corrective and Preventive Action (CAPA), Operational Excellence, Analysis, Continuous Improvement Process, Process Analysis, Process Improvement, Proactivity, Complex Problem Solving, Product Quality (QA/QC)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      76 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Report: Delivering Insights

      Skills you'll gain: Data Synthesis, Data Literacy, Data Storytelling, Data Presentation, Presentations, Research Reports, Market Research, Data Visualization Software, Customer Insights, Marketing Strategies, Quantitative Research, Social Media Marketing, Market Analysis, Marketing Effectiveness, Consumer Behaviour, Market Opportunities, Data Analysis, Advertising, Digital Advertising, Digital Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      177 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Sustainable Food Systems

      Skills you'll gain: Systems Thinking, Food and Beverage, Nutrition and Diet, Economics, Environmental Issue, Energy and Utilities, Water Resources, Land Management, Environment, Production Process, Natural Resource Management, Manufacturing and Production, Sustainability Reporting, Culture, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Market Opportunities, Business Research, Consumer Behaviour, Product Management, New Product Development, Competitive Intelligence, Product Strategy, Product Development, Customer Insights, Market Trend, AI Personalization, Gap Analysis, Strategic Partnership, Data Analysis, Regulatory Compliance, Technology Strategies, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Psicología del Aprendizaje

      Skills you'll gain: Human Learning, Learning Theory, Formal Learning, Psychology, Learning Styles, Education and Training, Social Sciences, Behavior Management, Learning Strategies, Interactive Learning, Student-Centred Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      355 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      .NET Core Mastery: Advanced Techniques for Exp Developers

      Skills you'll gain: Scalability, Load Balancing, ASP.NET, Unit Testing, Performance Testing, Test Driven Development (TDD), C# (Programming Language), Software Testing, Test Automation, Behavior-Driven Development, Selenium (Software), Object-Relational Mapping, Microservices, Restful API, Disaster Recovery, Authentications, .NET Framework, Cloud Applications, MongoDB, Event-Driven Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      204 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Visionary leadership, identity & motivation: Become a meaning maker

      Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Thought Leadership, Organizational Leadership, Storytelling, Brand Management, Employee Engagement, Motivational Skills, Leadership, Business Leadership, Strategic Communication, Influencing, Social Sciences, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      837 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data – What It Is, What We Can Do With It

      Skills you'll gain: Research Design, Data Visualization, Statistical Methods, Data Literacy, Data Analysis, Descriptive Statistics, Exploratory Data Analysis, Statistics, Quantitative Research, Statistical Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      177 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      McMaster University

      Finance for Everyone: Debt

      Skills you'll gain: Loans, Finance, Behavioral Economics, Credit Risk, Financial Analysis, Economics, Corporate Finance, Consumer Behaviour, Financial Planning, Economic Development, Risk Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      146 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      Indian Institute for Human Settlements

      The Art and Science of Economic Policy

      Skills you'll gain: Economics, Policy, and Social Studies, Public Policies, Behavioral Economics, Policy Development, Policy Analysis, Economics, Governance, Public Administration, Decision Making, Market Analysis, Competitive Analysis, Root Cause Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Discover Yourself, Build Relationships, and Navigate Groups

      Skills you'll gain: Self-Awareness, Relationship Building, Psychology, Self-Motivation, Relationship Management, Personal Development, Emotional Intelligence, Rapport Building, Cultural Diversity, Behavior Management, Behavioral Economics, Goal Setting, Sociology, Industrial and Organizational Psychology, Social Sciences, Interpersonal Communications, Scientific Methods, Decision Making, Critical Thinking, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Specialization · 3 - 6 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…373839…78

    In summary, here are 10 of our most popular consumer behavior courses

    • Fundamentos del Marketing: Universidad de Palermo
    • Root Cause Analysis: Principles and Benefits: Coursera Instructor Network
    • Research Report: Delivering Insights: University of California, Davis
    • Sustainable Food Systems: University of Illinois Urbana-Champaign
    • Market Research and Competitive Analysis: Microsoft
    • Psicología del Aprendizaje: Universidad de Palermo
    • .NET Core Mastery: Advanced Techniques for Exp Developers: EDUCBA
    • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
    • Data – What It Is, What We Can Do With It: Johns Hopkins University
    • Finance for Everyone: Debt: McMaster University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok