• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      T

      The University of Edinburgh

      Animal Welfare in the Clinic

      Skills you'll gain: Clinical Experience, Patient Preparation, De-escalation Techniques, Patient Education And Counseling, Patient Safety, Patient Treatment, Behavior Management, Stress Management, Environmental Science

      5
      Rating, 5 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Consumer Behaviour, Customer Insights, Marketing Planning, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Target Market, Competitive Analysis, Product Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Technology Management

      Skills you'll gain: Organizational Change, New Product Development, Technology Strategies, Design Thinking, Innovation, Product Development, Change Management, Organizational Strategy, Business Modeling, Business Transformation, Customer Analysis, Customer Insights, Needs Assessment, Team Management, Organizational Effectiveness, Customer experience strategy (CX), Team Leadership, Product Lifecycle Management, Organizational Structure, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      112 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Northeastern University

      Understanding & Influencing Workplace Behavior

      Skills you'll gain: Organizational Change, Change Management, Organizational Development, Organizational Leadership, Leadership and Management, Organizational Structure, People Management, Business Leadership, Communication Strategies, Innovation, Team Building, Influencing, Organizational Strategy, Persuasive Communication, Leadership, Strategic Leadership, Empowerment

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Managing Customer Expectations with Jagdish Sheth

      Skills you'll gain: Customer Retention, Expectation Management, Diversity Marketing, Market Opportunities, Customer Analysis, Customer Relationship Building, Market Research, Human Resource Strategy, Customer Insights, Business Priorities, Customer Acquisition Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Circular Economy

      Skills you'll gain: Corporate Sustainability, Sustainability Reporting, Waste Minimization, Environment and Resource Management, Resource Utilization, Performance Measurement, Business Metrics, Business Transformation, Reverse Logistics, Digital Transformation, Operational Excellence, Product Lifecycle Management, Environmental Management Systems, Key Performance Indicators (KPIs), Business Modeling, Business Technologies, Business Strategies, Resource Management, Cost Benefit Analysis, Innovation

      Build toward a degree

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Digital Supply Chain

      Skills you'll gain: Supply Chain, Supply Chain Management, Digital Transformation, E-Commerce, Analytics, Customer experience strategy (CX), Data-Driven Decision-Making, Predictive Analytics, Descriptive Analytics, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Applied Statistics for Data Analytics

      Skills you'll gain: Statistical Analysis, Statistics, Statistical Hypothesis Testing, Statistical Methods, Descriptive Statistics, Data Analysis, Data Literacy, Box Plots, Correlation Analysis, Histogram, Sampling (Statistics), A/B Testing, Statistical Visualization, Statistical Inference, Probability Distribution, Probability, Generative AI

      4.9
      Rating, 4.9 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Search and Display Advertising

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Online Advertising, Digital Advertising, Search Engine Marketing, Advertising Campaigns, Advertising, Keyword Research, Search Engine Optimization, Bidding, Marketing Automation, Key Performance Indicators (KPIs), Automation, Consumer Behaviour, A/B Testing, Video Production

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Produce Compelling Copy That Sells

      Skills you'll gain: Copywriting, Prompt Engineering, Writing and Editing, ChatGPT, Target Audience, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Product Marketing, Generative AI, Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      ¿Cómo funcionan las marcas?

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Internal Communications, Marketing Management, Consumer Behaviour, Company, Product, and Service Knowledge, Performance Improvement, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      134 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Principles of Economics: Introduction - Getting to Know You

      Skills you'll gain: Market Dynamics, Economics, Supply And Demand, Business Economics, Tax, Policy Analysis, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…404142…79

    In summary, here are 10 of our most popular consumer behavior courses

    • Animal Welfare in the Clinic: The University of Edinburgh
    • Marketing Strategy Capstone Project: IE Business School
    • Strategic Technology Management: University of Illinois Urbana-Champaign
    • Understanding & Influencing Workplace Behavior: Northeastern University
    • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
    • The Circular Economy: University of Colorado Boulder
    • Retail Digital Supply Chain: University of Pennsylvania
    • Applied Statistics for Data Analytics: DeepLearning.AI
    • Search and Display Advertising: University of Colorado Boulder
    • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok