• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Professional Scrum Master

      Skills you'll gain: Sprint Retrospectives, User Story, Scrum (Software Development), Agile Project Management, Risk Analysis, Conflict Management, Team Management, Sprint Planning, Agile Methodology, Backlogs, Team Building, Organizational Change, Product Roadmaps, Product Management, Product Development, Meeting Facilitation, People Development, Innovation, Project Management, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      431 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Programa en Desarrollo de nuevas empresas

      Skills you'll gain: Business Modeling, Strategic Partnership, Resource Allocation, New Business Development, Value Propositions, Performance Measurement, Team Building, Entrepreneurship, Business Development, Customer Analysis, User Feedback, Promotional Materials, Design Thinking, Financial Modeling, Entrepreneurial Finance, Finance, Sales Presentations, New Product Development, Financial Analysis, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      993 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Pilares de Marketing Digital

      Skills you'll gain: Web Analytics, Digital Media Strategy, Digital Marketing, Social Media Marketing, Customer Relationship Management, Social Media Strategy, Digital Advertising, Marketing Strategy and Techniques, Business Analytics, Content Marketing, Marketing, Analytics, Search Engine Marketing, Performance Analysis, Search Engine Optimization, Sales, Email Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Proposal: Initiating Research

      Skills you'll gain: Market Research, Sampling (Statistics), Proposal Writing, Market Analysis, Research Methodologies, Data Collection, Quantitative Research, Qualitative Research, Survey Creation, Customer Relationship Management, Business Writing, Verbal Communication Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      925 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Digital Manufacturing & Design

      Skills you'll gain: Digital Transformation, Product Design, Manufacturing Operations, Market Dynamics, Production Process, Data-Driven Decision-Making, Supply Chain Management, Quality Improvement, Automation, Digital Design, Safety and Security, Operational Efficiency, Internet Of Things, Cybersecurity, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Modernize Infrastructure and Applications with Google Cloud

      Skills you'll gain: Serverless Computing, Hybrid Cloud Computing, Application Programming Interface (API), Digital Transformation, Cloud Infrastructure, Containerization, Multi-Cloud, Google Cloud Platform, Cloud Computing, Kubernetes, Microservices, Virtual Machines

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Content Marketing, Social Media Marketing, Search Engine Optimization, Content Creation, Social Media Strategy, Target Audience, Content Strategy, Social Media, Keyword Research, Web Analytics and SEO, Strategic Partnership, Brand Awareness, Influencing, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Communication Planning, Media and Communications, Marketing Collateral, Crisis Management, Storytelling, Corporate Communications, Communication Strategies, Branding, Corporate Sustainability, Brand Management, Business Ethics, Media Strategy, Stakeholder Communications, Journalism, Influencing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      697 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Planning, Product Management, New Product Development, Product Lifecycle Management, Commercialization, Performance Analysis, Product Quality (QA/QC), Sales Strategy, Product Strategy, Marketing Strategies, Marketing, Quality Assurance, Product Improvement, Quality Control, Generative AI, Key Performance Indicators (KPIs), Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Continuous Monitoring

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, Product Strategy, Product Planning, Product Development, New Product Development, Product Requirements, Quality Assurance, Stakeholder Management, Functional Specification, Stakeholder Communications, Innovation, User Requirements Documents, Market Opportunities, AI Personalization, Goal Setting, Prioritization, Market Research, Change Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Product Management Fundamentals

      Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, New Product Development, Product Development, Product Lifecycle Management, Product Requirements, Market Research, Stakeholder Management, Competitive Analysis, Agile Methodology, Business Risk Management, Prioritization, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Social Media Marketing Capstone

      Skills you'll gain: Presentations, Marketing, Digital Advertising, Social Media Marketing, Social Media Campaigns, Digital Marketing, Marketing Effectiveness, Campaign Management, Project Implementation, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      668 reviews

      Beginner · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…525354…278

    In summary, here are 10 of our most popular product marketing courses

    • Professional Scrum Master: SkillUp EdTech
    • Programa en Desarrollo de nuevas empresas: Universidad de los Andes
    • Pilares de Marketing Digital: Universidad Austral
    • Research Proposal: Initiating Research: University of California, Davis
    • Digital Manufacturing & Design: University at Buffalo
    • Modernize Infrastructure and Applications with Google Cloud: Google Cloud
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Product Launch and Post-Launch Management: Microsoft
    • Product Strategy and Roadmapping: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok