• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The 3D Printing Revolution

      Skills you'll gain: 3D Modeling, Manufacturing and Production, Business Transformation, Digital Transformation, Manufacturing Processes, Industrial Design, Entrepreneurship, Emerging Technologies, Business Economics, Product Development, Prototyping, Innovation, New Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Management, Social Media Strategy, Instagram, Facebook, Digital Advertising, Brand Management, Customer Engagement, LinkedIn, Content Creation, Brand Awareness, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, User Experience, Web Design, Wireframing, User Centered Design, Design Strategies, Functional Requirement, User Research, Usability Testing, Agile Methodology, Web Applications, Persona Development, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Design Thinking, New Product Development, Customer Insights, Product Development, Research and Design, Consumer Behaviour, User Research, Product Design, Persona Development, Customer experience improvement, Market Research, Innovation, Product Strategy, Qualitative Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Health Equity, Economics, Socioeconomics, Market Dynamics, Supply And Demand, Environmental Issue, Market Analysis, Public Policies, Competitive Analysis, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      653 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Meeting Investors' Goals

      Skills you'll gain: Portfolio Management, Investments, Behavioral Economics, Consumer Behaviour, Financial Market, Marketing Psychology, Decision Making, Finance, Market Dynamics, Market Trend, Financial Analysis, Asset Management, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Goodwill Industries International

      Goodwill® Career Coach and Navigator

      Skills you'll gain: Constructive Feedback, Employee Onboarding, Ethical Standards And Conduct, Talent Pipelining, Professional Development, Stakeholder Engagement, Client Services, Virtual Teams, Diversity and Inclusion, Coaching, Recruitment, Conflict Management, Professional Networking, Customer Relationship Management, Relationship Building, Interviewing Skills, Goal Setting, Communication, Client Support, Recruitment Strategies

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      413 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Content Performance Analysis, Sales Process, Marketing Analytics, E-Commerce, Marketing Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Leeds

      Managing Major Engineering Projects

      Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Project Management Life Cycle, Project Risk Management, Risk Management, Scope Management, Project Scoping, Project Finance, Engineering Management, Project Management, Program Management, Project Portfolio Management, Risk Analysis, Project Performance, Governance, Work Breakdown Structure, Project Implementation, Organizational Effectiveness, Capital Budgeting, Financial Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Strategic Sales Management

      Skills you'll gain: Sales Management, Sales Strategy, Sales Process, Customer Engagement, Sales Territory Management, Sales Training, Sales Presentation, Sales, Business Planning, Selling Techniques, Competitive Analysis, Account Strategy, Competitive Intelligence, Market Intelligence, Marketing, Sales Enablement, Solution Selling, Plan Execution, Business Analysis, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      510 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Marketing Design with Easil

      Skills you'll gain: Customer Engagement, Social Media Content, Social Media Marketing, Marketing Design, Loyalty Programs, Branding, Marketing Materials, Social Media, Creative Design, Marketing, Graphic and Visual Design Software, Advertising Campaigns

      4.8
      Rating, 4.8 out of 5 stars
      ·
      198 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Fundraising and Development

      Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Campaign Management, Tax Planning, Philanthropy, Marketing Materials, Marketing Planning, Direct Marketing, Business Writing, Prospecting and Qualification, Event Management, Sales Prospecting, Estate Planning, Administration, Telemarketing, Relationship Building, Email Marketing, Negotiation, Benefits Administration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      380 reviews

      Beginner · Specialization · 3 - 6 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…545556…277

    In summary, here are 10 of our most popular product marketing courses

    • The 3D Printing Revolution: University of Illinois Urbana-Champaign
    • Social Media Marketing: Simplilearn
    • Web Design: Strategy and Information Architecture: California Institute of the Arts
    • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
    • Microeconomics: When Markets Fail: University of Pennsylvania
    • Meeting Investors' Goals: University of Geneva
    • Goodwill® Career Coach and Navigator: Goodwill Industries International
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Managing Major Engineering Projects: University of Leeds
    • Strategic Sales Management: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok