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    • Integrated Marketing Communications

    Integrated Marketing Communications Courses Online

    Explore integrated marketing communications for cohesive branding. Learn to align advertising, public relations, and digital marketing efforts.

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    Explore the Integrated Marketing Communications Course Catalog

    • C

      Coursera Project Network

      Create your e-commerce store with Shopify

      Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business

      4.5
      Rating, 4.5 out of 5 stars
      ·
      569 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create a Google Ads Search Campaign

      Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      712 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Google Sheets

      Skills you'll gain: Google Sheets, Google Workspace, Spreadsheet Software, Productivity Software, Excel Formulas, Data Visualization, Version Control, Collaborative Software, Data Entry, Data Management, Data Sharing, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      590 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Management and Leadership

      Skills you'll gain: Meeting Facilitation, Business Communication, Business Correspondence, Telephone Skills, Writing, Employee Coaching, Business Leadership, English Language, Staff Management, Recruitment, Verbal Communication Skills, Team Building, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      CVS Health Retail Customer Service

      Skills you'll gain: Active Listening, De-escalation Techniques, Greeting Customers, Customer Service, Empathy, Cross Selling, Retail Sales, Call Center Experience, Transaction Processing, Verbal Communication Skills, Upselling, Retail Store Operations, Customer Complaint Resolution, Product Knowledge, Oral Comprehension, Cash Register Operation, Problem Solving, Conflict Management, Communication, Time Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      344 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      Political Economy of Institutions and Development

      Skills you'll gain: Political Sciences, International Relations, Socioeconomics, Social Sciences, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      380 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      679 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Pricing Strategy

      Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Use Canva to Design Digital Course Collateral

      Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Marketing, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Criação de Startups: Como desenvolver negócios inovadores

      Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, User Feedback, Business Modeling, User Research, New Product Development, Marketing, Product Development, Digital Marketing, Innovation, Business Development, Business Strategies, User Experience, Business Strategy, Process Validation, Growth Strategies, Business Operations, Investments, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      614 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The University of Edinburgh

      Philosophy, Science and Religion: Philosophy and Religion

      Skills you'll gain: Research, Science and Research, Ethical Standards And Conduct, Cultural Diversity, Interpersonal Communications, Psychology, Sociology, Discussion Facilitation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      523 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Hacia una práctica constructivista en el aula

      Skills you'll gain: Lesson Planning, Teaching, Curriculum Development, Cooperation, Education Software and Technology, Instructional and Curriculum Design, Pedagogy, Instructional Design, Differentiated Instruction, Collaboration, Student Engagement, Student-Centred Learning, Learning Theory, Learning Styles, Cultural Diversity, Interpersonal Communications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular integrated marketing communications courses

    • Create your e-commerce store with Shopify: Coursera Project Network
    • Create a Google Ads Search Campaign: Coursera Project Network
    • Google Sheets: Google Cloud
    • Business English: Management and Leadership: Arizona State University
    • CVS Health Retail Customer Service: CVS Health
    • Political Economy of Institutions and Development: Universiteit Leiden
    • Cost and Economics in Pricing Strategy: University of Virginia
    • Pricing Strategy: IE Business School
    • Use Canva to Design Digital Course Collateral: Coursera Project Network
    • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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