• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google

      Conduct UX Research and Test Early Concepts

      Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Research, Mobile Development, Data Ethics, Research Design, Prototyping, Technical Communication, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Financial Analysis, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Digital Manufacturing & Design Technology

      Skills you'll gain: Model Based Systems Engineering, Systems Engineering, Product Lifecycle Management, Intrusion Detection and Prevention, Security Controls, Performance Measurement, Control Systems, Continuous Monitoring, Anomaly Detection, Machine Controls, Incident Response, Digital Transformation, Vulnerability Assessments, Cybersecurity, Manufacturing Processes, Data Sharing, Manufacturing Operations, Product Design, Manufacturing and Production, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Serverless Computing, Real Time Data, Dashboard, Cloud Infrastructure, Identity and Access Management, Big Data, Data Visualization Software, Data Integration, Cloud Security, Performance Tuning, Applied Machine Learning, Data Security, Cloud Computing, Tensorflow, MLOps (Machine Learning Operations), CI/CD, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to HTML5

      Skills you'll gain: Hypertext Markup Language (HTML), Web Design, Web Content Accessibility Guidelines, Web Design and Development, Usability, Semantic Web, Cascading Style Sheets (CSS), Cloud Hosting, Web Servers, Data Validation, Web Development Tools

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Developing Data Products

      Skills you'll gain: Shiny (R Package), Rmarkdown, Leaflet (Software), Plotly, Interactive Data Visualization, Data Visualization, Data Presentation, Data Visualization Software, R Programming, Statistical Reporting, User Interface (UI), Web Applications, Hypertext Markup Language (HTML), GitHub, Package and Software Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Technical Design, Solution Design, User Feedback, Product Strategy, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, Project Management, SAP Applications, Test Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Create High-Fidelity Designs and Prototypes in Figma

      Skills you'll gain: Figma (Design Software), User Experience Design, Mockups, User Centered Design, Usability Testing, User Interface (UI) Design, Design Elements And Principles, Interaction Design, Prototyping, Technical Communication, Typography, Color Theory

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Software Development Lifecycle

      Skills you'll gain: User Story, Agile Software Development, Software Design Patterns, Design Thinking, Software Development Methodologies, Software Design, Agile Methodology, Agile Project Management, Process Mapping, Software Engineering, Kanban Principles, Software Development Life Cycle, Software Quality Assurance, Application Security, Scrum (Software Development), Object Oriented Design, Software Architecture, User Experience Design, Software Quality (SQA/SQC), Requirements Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      GenAI for Product Managers

      Skills you'll gain: Agile Product Development, Product Management, Generative AI, Product Development, AI Personalization, New Product Development, Product Lifecycle Management, Ideation, Technical Product Management, Data Ethics, Market Analysis, Customer Analysis, Process Development, Brainstorming, Prototyping, Technical Documentation, Artificial Intelligence, Business Ethics

      3.8
      Rating, 3.8 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…161718…275

    In summary, here are 10 of our most popular product marketing courses

    • Conduct UX Research and Test Early Concepts: Google
    • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
    • Digital Manufacturing & Design Technology: University at Buffalo
    • Vertex AI Search for Retail: Google Cloud
    • Use Canva to Create Social Media Visuals for Business: Coursera Project Network
    • Introduction to HTML5: University of Michigan
    • Developing Data Products: Johns Hopkins University
    • SAP Technology Consultant: SAP
    • Create High-Fidelity Designs and Prototypes in Figma: Google
    • Organizational Leadership: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok