• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Medindo o Marketing Digital

      Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Performance Analysis, Customer experience strategy (CX), Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Remplir les commandes sur Facebook

      Skills you'll gain: Facebook, Payment Processing, Order Fulfillment, Order Processing, Product Knowledge, E-Commerce, Selling Techniques, Social Media, Marketing, Shipping and Receiving, Company, Product, and Service Knowledge, Advertising

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      المبيعات الواردة

      Skills you'll gain: Sales Presentation, Lead Generation, Prospecting and Qualification, Sales Prospecting, Sales Strategy, Sales Training, Sales Process, Phone Sales, Customer Analysis, Customer Engagement, Social Media Marketing, Communication Strategies, Personalized Service, Email Marketing

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Apprendre à tirer parti des idées de tweet sur Twitter

      Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Packt

      Recommender Systems: An Applied Approach using Deep Learning

      Skills you'll gain: Deep Learning, Data Processing, Data Manipulation, Applied Machine Learning, Predictive Modeling, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Data Visualization Software, System Design and Implementation, Algorithms

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Material Design 3 for Beginners : Customizing Components

      Skills you'll gain: Figma (Design Software), User Experience Design, User Centered Design, Design, Web Design, Design Elements And Principles, Style Guides

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Biz Dev: Identifying Growth Opportunities

      Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Analytics, Growth Strategies, Market Trend, Business Intelligence, Business Strategy, Strategic Decision-Making, Marketing Strategies, Artificial Intelligence, Predictive Analytics, Forecasting, Strategic Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Appraisal Skills

      Skills you'll gain: Performance Appraisal, Constructive Feedback, Employee Performance Management, People Management, Conflict Management, Professionalism, Emotional Intelligence, Active Listening, Goal Setting

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Optimiza tu cuenta de negocio en Instagram

      Skills you'll gain: Instagram, Social Media Management, Social Media Content, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Lier des comptes Facebook Ads à Facebook Business Manager

      Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Diseña stories para Instagram y Facebook con Canva

      Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media Marketing, Social Media, Animations, Graphical Tools, Content Creation, Facebook, Marketing, Design

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Goldman Sachs

      Les bases de la gestion des clients et des concurrents avec Goldman Sachs 10,000 Women  

      Skills you'll gain: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Competitive Intelligence, Market Research, Price Negotiation, Customer Insights, Market Analysis

      Mixed · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…253254255…275

    In summary, here are 10 of our most popular product marketing courses

    • Medindo o Marketing Digital: Fundação Instituto de Administração
    • Remplir les commandes sur Facebook: Coursera Project Network
    • المبيعات الواردة: HubSpot Academy
    • Apprendre à tirer parti des idées de tweet sur Twitter: Coursera Project Network
    • Recommender Systems: An Applied Approach using Deep Learning: Packt
    • Material Design 3 for Beginners : Customizing Components: Coursera Project Network
    • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera Instructor Network
    • Appraisal Skills: Packt
    • Optimiza tu cuenta de negocio en Instagram: Coursera Project Network
    • Lier des comptes Facebook Ads à Facebook Business Manager: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok