• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Automation Course Catalog

    • Status: Preview
      Preview
      S

      Starweaver

      Automation for Business

      Skills you'll gain: Business Process Automation, Automation, Business Workflow Analysis, Process Analysis, Business Process, Compliance Management, Regulatory Compliance, Business Transformation, Business Technologies, Return On Investment, Continuous Improvement Process, Change Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Product Roadmaps, Agile Methodology, Kanban Principles, Backlogs, Product Planning, Sprint Retrospectives, Agile Project Management, Product Strategy, Product Testing, Project Management Life Cycle, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      AI for Business: Branding, Creative Content, and Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Logo Design, Canva (Software), Generative AI, Artificial Intelligence, Video Production, Storytelling, Video Editing, Animations, Education Software and Technology, Content Creation, Creative Design, Generative AI Agents, Motion Graphics, AI Personalization, Brand Strategy, Social Media Content, Branding, Marketing

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidad de Palermo

      Inteligencia Artificial aplicada al Marketing

      Skills you'll gain: Lead Generation, Content Creation, Social Media Content, Email Marketing, Generative AI, Marketing Strategies, ChatGPT, Social Media, Digital Marketing, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development, Mobile Development Tools, Web Applications, Video Production

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      E

      EDUCBA

      Java Servlets Case Study - Email Marketing Tool

      Skills you'll gain: Full-Stack Web Development, Front-End Web Development, Web Design and Development, User Interface (UI), Web Design, Java, Server Side, Java Programming, MySQL, Application Servers, Hypertext Markup Language (HTML), Software Architecture, Web Development, Web Applications, Data Access, Back-End Web Development, Development Testing, Cascading Style Sheets (CSS), Databases, Data Validation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Finance, Human Capital, Go To Market Strategy, Process Analysis, Branding, Process Management, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Marketing, Marketing Planning, Peer Review, Corporate Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Software Testing and Automation

      Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Testability, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Planning, Acceptance Testing, Software Quality Assurance

      4.3
      Rating, 4.3 out of 5 stars
      ·
      964 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Large Language Modeling, Social Media Marketing, Artificial Intelligence, Search Engine Optimization, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Generative AI Content Creation

      Skills you'll gain: Generative AI, Data Ethics, Adobe Creative Cloud, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Prompt Engineering, Image Analysis, Artificial Intelligence, Creativity, Data Integrity, Verification And Validation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      248 reviews

      Mixed · Course · 1 - 4 Weeks

    Marketing Automation learners also search

    Marketing Management
    Product Marketing
    Business
    Business Management
    Management
    Business Development
    Operations Management
    Project Management
    1234…251

    In summary, here are 10 of our most popular marketing automation courses

    • Automation for Business: Starweaver
    • IBM Product Manager: IBM
    • AI for Business: Branding, Creative Content, and Marketing: Skillshare
    • Marketing Gerencial: Universidad de Chile
    • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo
    • Java Servlets Case Study - Email Marketing Tool: EDUCBA
    • Business Foundations: University of Pennsylvania
    • Software Testing and Automation: University of Minnesota
    • Foundations of Digital Marketing and E-commerce: Google
    • Marketing Analytics: University of Virginia

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok