• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      C

      Case Western Reserve University

      Designing Your Personal Weight Loss Plan

      Skills you'll gain: Nutrition and Diet, Goal Setting, Overcoming Obstacles, Behavior Management, Stress Management, Self-Discipline, Patient Education and Support, Self-Awareness

      4
      Rating, 4 out of 5 stars
      ·
      578 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Practical Neuromarketing Research

      Skills you'll gain: Consumer Behaviour, Experimentation, Ethical Standards And Conduct, Research, Research Design, Influencing, Marketing, Behavioral Economics, Qualitative Research, Market Research, Data Analysis, Branding, Statistical Analysis, Data Collection, Intercultural Competence, Neurology

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Beer Quality

      Skills you'll gain: ISO 9000 Series, Quality Assurance and Control, Product Quality (QA/QC), Quality Management Systems, Standard Operating Procedure, Manufacturing Standards, Good Manufacturing Practices, Food and Beverage, Food Quality Assurance And Control, Microbiology, Production Process, Statistical Methods, Consumer Behaviour, Packaging and Labeling, Product Testing, Biochemistry, Manufacturing Processes, Laboratory Testing, Chemical Engineering, Chemistry

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Well Being & Self Care: for Physical and Mental Health

      Skills you'll gain: Stress Management, Mindfulness, Positivity, Behavioral Health, Empowerment, Personal Development, Goal Setting, Self-Discipline, Resilience, Growth Mindedness, Self-Awareness, Mental Concentration, Mental Health, Physical Therapy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Working with the Media

      Skills you'll gain: Media Relations, Public Relations, Marketing and Public Relations, Press Releases, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Media Strategy, Journalism, Communication Strategies, Storytelling, Business Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      93 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción al mercado

      Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Management, Marketing Strategies, Market Research, Product Planning, Target Market, Marketing Effectiveness, Business Analytics, Market Opportunities, Market Analysis, Business Planning, New Business Development, New Product Development, Budgeting, Product Promotion, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Salud mental y atención psicosocial

      Skills you'll gain: Community Mental Health Services, Crisis Intervention, Mental and Behavioral Health, Cultural Diversity, Psychosocial Assessments, Community Health, Motivational Interviewing, Mental Health, Behavioral Health, Behavior Management, Patient Education And Counseling, Patient Evaluation, Care Coordination

      4.8
      Rating, 4.8 out of 5 stars
      ·
      145 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Essentials of Sensory Science

      Skills you'll gain: Experimentation, Product Development, Product Testing, Food Quality Assurance And Control, Laboratory Experience, Quality Assurance, New Product Development, Psychology, Data Collection, Scientific Methods, Food and Beverage, Systems Of Measurement, Anatomy, User Feedback, Human Factors, Research Design, Neurology, Research Methodologies, Medical Science and Research, Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      61 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Internet of Things: How did we get here?

      Skills you'll gain: Internet Of Things, Telecommunications, General Networking, Wireless Networks, Computer Networking, Emerging Technologies, Digital Communications, Network Protocols, Conceptual Design

      3.9
      Rating, 3.9 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Sustainability Reporting: From Regulation to Implementation

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Sustainability, Financial Reporting, Customer Data Management, Financial Regulations, Regulatory Requirements, Data Visualization, Consumer Behaviour, Return On Investment, Stakeholder Engagement, Risk Management, Benchmarking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Produce Compelling Copy That Sells

      Skills you'll gain: Copywriting, Prompt Engineering, Writing and Editing, ChatGPT, Target Audience, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Product Marketing, Generative AI, Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Principles of Economics: Introduction - Getting to Know You

      Skills you'll gain: Market Dynamics, Economics, Supply And Demand, Business Economics, Tax, Policy Analysis, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…363738…78

    In summary, here are 10 of our most popular consumer behavior courses

    • Designing Your Personal Weight Loss Plan: Case Western Reserve University
    • Practical Neuromarketing Research: Johns Hopkins University
    • Beer Quality: University of California, Davis
    • Well Being & Self Care: for Physical and Mental Health: Coursera Instructor Network
    • Working with the Media: University of Colorado Boulder
    • Introducción al mercado: Universidad Nacional Autónoma de México
    • Salud mental y atención psicosocial : Universidad de los Andes
    • Essentials of Sensory Science: University of California, Davis
    • Internet of Things: How did we get here?: University of California San Diego
    • Sustainability Reporting: From Regulation to Implementation: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok