• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Automation Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Digital Advertising, Generative AI, Content Marketing, Digital Marketing, Content Development and Management, Keyword Research, AI Personalization, Marketing Strategies, Marketing Analytics, Content Strategy, Web Content, Agile Methodology, Consumer Behaviour, Natural Language Processing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      60 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Product Roadmaps, Competitive Analysis, Product Management, Product Planning, Market Research, Product Lifecycle Management, User Interface (UI), Product Development, Product Strategy, Market Analysis, User Interface and User Experience (UI/UX) Design, User Story, Value Propositions, Usability, Microsoft Project, Market Opportunities, New Product Development, Business Research, User Interface (UI) Design, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      138 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Multimedia, Augmented and Virtual Reality (AR/VR), Media Production, Design Research, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      938 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universitat Autònoma de Barcelona

      Competencias digitales de ofimática: Microsoft Excel

      Skills you'll gain: Spreadsheet Software, Microsoft Excel, Data Entry, Automation, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand Identity and Strategy

      Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Logo Design, Brand Management, Value Propositions, Brand Awareness, Target Audience, Marketing Design, Target Market, Customer Insights, Marketing Psychology, Strategic Marketing, Advertising, Consumer Behaviour, Typography, Competitive Analysis, Color Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      856 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Introducción a las redes sociales. Sus objetivos y métricas.

      Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Content, Facebook, Digital Media Strategy, Global Marketing, Marketing, Content Performance Analysis, Consumer Behaviour, Customer Engagement, Market Opportunities

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Introduction to Software Testing

      Skills you'll gain: Software Testing, Unit Testing, Verification And Validation, Test Automation, System Testing, Test Planning, Acceptance Testing, Testability, Test Case, Test Engineering, Code Coverage, Integration Testing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      794 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introducción al marketing en redes sociales

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Persona Development, Marketing, Marketing Channel, Marketing Planning, Customer Insights, Instagram, TikTok, Human Resource Policies, Facebook, Key Performance Indicators (KPIs), LinkedIn

      4.8
      Rating, 4.8 out of 5 stars
      ·
      868 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      High-Impact Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Report Writing, Concision, Business Communication, Business Reporting, Writing, Proofreading, Email Marketing, Grammar, Communication, Target Audience, Editing, Persuasive Communication, Presentations, Virtual Teams, Professionalism

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Commercialization

      Skills you'll gain: Pharmaceuticals, Commercialization, Sales Strategy, Pharmacology, Intellectual Property, Strategic Partnership, New Business Development, Product Lifecycle Management, Market Dynamics, Business Development, Business Strategy, Portfolio Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of London

      Foundations of Data Science: K-Means Clustering in Python

      Skills you'll gain: Pandas (Python Package), Data Visualization, Applied Machine Learning, Matplotlib, Probability & Statistics, Data Manipulation, Unsupervised Learning, Scikit Learn (Machine Learning Library), Data Analysis, Statistics, Data Science, Machine Learning Algorithms, NumPy, Python Programming, Statistical Analysis, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      728 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      What Can AI Do for Marketing?

      Skills you'll gain: Customer experience strategy (CX), Marketing Analytics, AI Personalization, Marketing, Marketing Strategies, Consumer Behaviour, Artificial Intelligence, Customer Insights, Market Opportunities, Target Audience, A/B Testing, Data Ethics, Applied Machine Learning, Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Automation learners also search

    Marketing Management
    Product Marketing
    Business
    Business Management
    Management
    Business Development
    Operations Management
    Project Management
    1…484950…256

    In summary, here are 10 of our most popular marketing automation courses

    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Microsoft AI Product Manager: Microsoft
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Competencias digitales de ofimática: Microsoft Excel: Universitat Autònoma de Barcelona
    • Brand Identity and Strategy: IE Business School
    • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
    • Introduction to Software Testing: University of Minnesota
    • Introducción al marketing en redes sociales: Meta
    • High-Impact Business Writing: University of California, Irvine
    • Drug Commercialization : University of California San Diego

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok