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    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

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    Explore the Content Strategy Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      How to Develop an Account Strategy

      Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer experience strategy (CX), Customer Engagement, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Expectation Management, Data-Driven Decision-Making, Business Relationship Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Advertising, Digital Media Strategy, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, Product Strategy, User Story, Agile Product Development, Product Management, Stakeholder Management, Product Requirements, New Product Development, Product Development, Project Management, Innovation, Technology Strategies, Change Management, Cloud Platforms, Market Research, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IIMA - IIM Ahmedabad

      Leading with a Digital Strategy

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Artificial Intelligence, Organizational Strategy, Business Technologies, Emerging Technologies, Business Leadership, Innovation, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      277 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand Identity and Strategy

      Skills you'll gain: Brand Strategy, Branding, Logo Design, Brand Management, Target Audience, Consumer Behaviour, Value Propositions, Marketing, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Color Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      861 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Campaigns, Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Digital Media Strategy, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Drive Engagement, Marketing Budgets, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Content Creation, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Consumer Behaviour, Persona Development

      4.1
      Rating, 4.1 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Emory University

      Mastering Business Essentials: Strategy

      Skills you'll gain: Business Strategy, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Planning, Business Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Competitive Intelligence, Business Risk Management, Market Dynamics

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Trend Analysis, Customer Insights

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Digital Business Strategy

      Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Facebook Strategy: Effective Content

      Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Social Media Strategy, Social Media, Customer Insights, Content Creation, Digital Media Strategy, Media Planning, Goal Setting

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular content strategy courses

    • How to Develop an Account Strategy: Coursera Instructor Network
    • Estrategias de Redes Sociales: Universidad Austral
    • Product Strategy and Roadmapping: Microsoft
    • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
    • Retail Marketing Strategy: University of Pennsylvania
    • Brand Identity and Strategy: IE Business School
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Mastering Business Essentials: Strategy: Emory University
    • YouTube Analytics: Optimize Performance: Coursera

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