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    • Customer Journey

    Customer Journey Courses Online

    Understand customer journey mapping for optimizing customer interactions. Learn to create seamless experiences across various touchpoints.

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    Explore the Customer Journey Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Using Microsoft Copilot to Understand Your Customer

      Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Report Writing, Generative AI Agents, Online Advertising, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Product Strategy, Innovation, Analysis, Needs Assessment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      Call Center Customer Service

      Skills you'll gain: Call Center Experience, Growth Mindedness, De-escalation Techniques, Data Entry, Greeting Customers, Teamwork, Inbound Calls, Customer Inquiries, Time Management, Customer Complaint Resolution, Customer Service, Customer Data Management, Personal Development, Performance Metric, Verbal Communication Skills, Emotional Intelligence, Problem Solving, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Sales Strategy, Customer Engagement, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Fundamentals of Customer Acquisition Management

      Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Marketing Effectiveness, Brand Strategy, Customer experience strategy (CX), Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Service Representatives

      Skills you'll gain: AI Personalization, Generative AI, User Feedback, Customer Analysis, Customer Service, Customer experience improvement, Customer Engagement, Self Service Technologies, Artificial Intelligence, Business Ethics, Natural Language Processing

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Service Teams

      Skills you'll gain: Generative AI, Team Oriented, Customer experience improvement, Self Service Technologies, Automation, Prompt Engineering, Customer Service, Cross-Functional Collaboration, Artificial Intelligence, Customer Data Management, Customer Communications Management, Business Ethics

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      GenAI for Customer Communication

      Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Inquiries, Personalized Service, Customer Insights, Customer Retention, Business Analytics, ChatGPT, Generative AI Agents, User Feedback, Client Support, Analytics, Self Service Technologies, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Market Research and Consumer Behavior

      Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Project Network

      Machine Learning in Retail

      Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Customer Support digital transformation with HubSpot

      Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular customer journey courses

    • Using Microsoft Copilot to Understand Your Customer: Microsoft
    • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
    • Call Center Customer Service: CVS Health
    • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera Instructor Network
    • Fundamentals of Customer Acquisition Management: Coursera Instructor Network
    • GenAI for Customer Service Representatives: Coursera Instructor Network
    • GenAI for Customer Service Teams: Coursera Instructor Network
    • GenAI for Customer Communication: Coursera Instructor Network
    • Market Research and Consumer Behavior: IE Business School
    • Introduction to Marketing: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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