• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Analytics for Decision Making

      Skills you'll gain: Business Analytics, Operations Research, Data-Driven Decision-Making, Business Modeling, Data Modeling, Decision Making, Process Optimization, Data Analysis, Unsupervised Learning, Risk Analysis, Market Analysis, Excel Formulas, Simulation and Simulation Software, Microsoft Excel, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      3D CAD Fundamental

      Skills you'll gain: SketchUp (3D Modeling Software), 3D Modeling, Software Installation, Visualization (Computer Graphics)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      656 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Financial Statements, Business Planning, Strategic Planning, Financial Accounting, Online Advertising, Keyword Research, Business Strategy, Digital Marketing, Financial Reporting, Goal Setting, Cash Management, Income Statement, Financial Forecasting, Leadership and Management, Business Management, Search Engine Optimization, Content Marketing, Cash Flows, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      668 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      Client Needs and Software Requirements

      Skills you'll gain: Requirements Analysis, Requirements Elicitation, Requirements Management, Functional Requirement, Business Requirements, Product Requirements, Backlogs, User Requirements Documents, Scope Management, Change Control, User Story, System Requirements, Client Services, Acceptance Testing, Agile Software Development, Prioritization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Social Impact Strategy: Tools for Entrepreneurs and Innovators

      Skills you'll gain: Design Thinking, Research and Design, Entrepreneurship, Strategic Thinking, Business Strategy, Performance Measurement, Innovation, Business Modeling, Needs Assessment, Value Propositions, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Chile

      Costos para los Negocios

      Skills you'll gain: Cost Accounting, Cost Estimation, Cost Management, Operating Expense, Management Accounting, Organizational Structure, Business Administration, Inventory Management System, Compensation Management, Financial Accounting, Material Handling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      Olay

      Introduction to Cosmetic Science and Ingredients

      Skills you'll gain: Product Quality (QA/QC), Laboratory Experience, Packaging and Labeling, Record Keeping, Product Development, Quality Assurance, Quality Control, Prototyping, New Product Development, Good Manufacturing Practices, Quality Management, Cross-Functional Collaboration, Laboratory Testing, Laboratory Equipment, Product Design, Chemistry, Personal Care, Biology, Microbiology, Safety Assurance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      446 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Salesforce Sales Development Representative

      Skills you'll gain: Lead Generation, Sales Development, Consultative Selling, Time Management, Prospecting and Qualification, Sales Prospecting, Cold Calling, Sales Enablement, Salesforce, Verbal Communication Skills, Constructive Feedback, Growth Mindedness, Professionalism, Writing, Interpersonal Communications, Relationship Building, Technical Sales, Interviewing Skills, Cultural Diversity, Sales

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      565 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Generative AI Agents, Content Marketing, Content Creation, Prompt Engineering, Marketing Effectiveness, Marketing Strategies, MarTech, Content Strategy, Workflow Management, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Commercialization

      Skills you'll gain: Pharmaceuticals, Commercialization, Sales Strategy, Pharmacology, Intellectual Property, Strategic Partnership, New Business Development, Product Lifecycle Management, Market Dynamics, Business Development, Business Strategy, Portfolio Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Machine Learning Foundations for Product Managers

      Skills you'll gain: Machine Learning, Deep Learning, Unsupervised Learning, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Decision Tree Learning, Computer Vision, Regression Analysis, Data Science, Natural Language Processing, Predictive Analytics, Random Forest Algorithm, Statistical Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      584 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to User Experience Principles and Processes

      Skills you'll gain: UI/UX Research, User Experience, Usability, Prototyping, User Centered Design, Persona (User Experience), Usability Testing, Human Computer Interaction, Interaction Design, User Interface (UI), Human Factors, Mockups

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…515253…275

    In summary, here are 10 of our most popular product marketing courses

    • Business Analytics for Decision Making: University of Colorado Boulder
    • 3D CAD Fundamental: National Taiwan University
    • Introduction to Business: University of California, Irvine
    • Client Needs and Software Requirements : University of Alberta
    • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
    • Costos para los Negocios: Universidad de Chile
    • Introduction to Cosmetic Science and Ingredients: Olay
    • Salesforce Sales Development Representative: Salesforce
    • Content Creation With Generative AI: Coursera Instructor Network
    • Drug Commercialization : University of California San Diego

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok