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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Science

      Skills you'll gain: Shiny (R Package), Rmarkdown, Exploratory Data Analysis, Regression Analysis, Leaflet (Software), Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Data Wrangling, Data Visualization, Machine Learning Algorithms, Plotly, Machine Learning, GitHub

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing en redes sociales de Meta

      Skills you'll gain: Target Audience, Content Performance Analysis, Paid media, Social Media Marketing, Social Media Management, Social Media Content, Data Storytelling, Social Media Campaigns, Social Media, Social Media Strategy, Campaign Management, Performance Analysis, Content Creation, Marketing Budgets, Marketing Effectiveness, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Facebook

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Marketing Analytics, Extract, Transform, Load, Data Presentation, Data Visualization, Data Governance, Exploratory Data Analysis, Business Analytics, Data Collection, Data Quality, Analytics, Business Intelligence, Business Analysis, Data Visualization Software, Regression Analysis, Analytical Skills, Data Management, Data Analysis, Power BI, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Online Advertising, Advertising Campaigns, Digital Content, Digital Advertising, Brand Awareness, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      538 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Generative AI Engineering

      Skills you'll gain: Prompt Engineering, Large Language Modeling, Predictive Modeling, Unsupervised Learning, PyTorch (Machine Learning Library), Generative AI, Restful API, Keras (Neural Network Library), ChatGPT, Supervised Learning, Exploratory Data Analysis, Feature Engineering, Flask (Web Framework), Data Wrangling, Data Analysis, Deep Learning, Application Deployment, Generative AI Agents, Applied Machine Learning, Data Import/Export

      4.6
      Rating, 4.6 out of 5 stars
      ·
      89K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Demand Planning, Competitive Intelligence, Strategic Sourcing, Customer Demand Planning, Competitive Analysis, Procurement, Market Intelligence, Purchasing, Supply Chain, Supplier Performance Management, Supplier Management, Inventory Management, Supply Management, Vendor Management, Management Consulting, Data Collection, Inventory Control, Business Intelligence, Supply Chain Management, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Data Analytics and Visualization

      Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization Software, Data Visualization, Interactive Data Visualization, Microsoft Excel, Dashboard, Data Modeling, Data Cleansing, Data Transformation, Data Manipulation, Excel Macros, Infographics, Spreadsheet Software, Data Analysis Software, Data Validation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Target Audience, Digital Marketing, Online Advertising, Web Analytics and SEO, Persona Development, Keyword Research, Pay Per Click Advertising, Digital Advertising, Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Lead Generation, Google Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      784 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Google Sheets, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Marketing, Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Science: Johns Hopkins University
    • Marketing en redes sociales de Meta: Meta
    • Business Analytics: University of Illinois Urbana-Champaign
    • Foundations of Digital Marketing and E-commerce: Google
    • Social Media Marketing in Practice: Digital Marketing Institute
    • IBM Generative AI Engineering: IBM
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Excel Skills for Data Analytics and Visualization: Macquarie University
    • Attract and Engage Customers with Digital Marketing: Google
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder

    Skills you can learn in Marketing

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    Brand (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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