• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Financial Analysis: Portfolios, Risks, Strategic Decisions

      Skills you'll gain: Portfolio Management, Investment Management, Risk Management, Financial Management, Finance, Financial Market, Investments, Financial Planning, Financial Analysis, Asset Management, Risk Analysis, Financial Forecasting, Business Valuation, Market Dynamics, Quantitative Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Applied Social Network Analysis in Python

      Skills you'll gain: Network Analysis, Network Model, Graph Theory, Data Analysis, Pandas (Python Package), Applied Machine Learning, Matplotlib, Predictive Modeling, Python Programming, Simulations, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Target Audience, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      The Nuts and Bolts of Machine Learning

      Skills you'll gain: Feature Engineering, Advanced Analytics, Machine Learning, Unsupervised Learning, Machine Learning Algorithms, Workflow Management, Data Ethics, Supervised Learning, Predictive Modeling, Classification And Regression Tree (CART), Decision Tree Learning, Random Forest Algorithm, Python Programming, Performance Tuning, Performance Metric

      4.8
      Rating, 4.8 out of 5 stars
      ·
      549 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Batch Data Pipelines on Google Cloud

      Skills you'll gain: Data Pipelines, Extract, Transform, Load, Apache Airflow, Google Cloud Platform, Data Integration, Data Migration, Data Processing, Apache Hadoop, Serverless Computing, Apache Spark, Big Data, Data Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The State University of New York

      International Cyber Conflicts

      Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Risk, Cyber Operations, Cyber Governance, Diplomacy, Infrastructure Architecture, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Data Science for Marketing

      Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Marketing Effectiveness, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Managing the Organization

      Skills you'll gain: Organizational Change, Organizational Leadership, Business Management, Business Ethics, Change Management, Organizational Effectiveness, Organizational Structure, Strategic Leadership, Leadership, Decision Making, Industrial and Organizational Psychology, Strategic Decision-Making, Strategic Thinking, Culture, People Analytics

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • D

      Duke University

      Bayesian Statistics

      Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Data-Driven Decision-Making, Probability Distribution

      3.8
      Rating, 3.8 out of 5 stars
      ·
      798 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google データアナリティクス

      Skills you'll gain: Rmarkdown, Data Presentation, Data Ethics, Data Storytelling, Data Visualization, Data Cleansing, Stakeholder Communications, Analytical Skills, Data-Driven Decision-Making, Data Visualization Software, Data Validation, Dashboard, Ggplot2, Interviewing Skills, Data Access, Spreadsheet Software, Data Analysis, Tableau Software, Data Synthesis, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      612 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      E

      Edge Impulse

      Introduction to Embedded Machine Learning

      Skills you'll gain: Applied Machine Learning, Embedded Systems, Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Data Analysis, Feature Engineering, Computer Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      735 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fundamentos Empresariales

      Skills you'll gain: Process Analysis, Operations Management, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Accrual Accounting, Financial Analysis, Brand Strategy, Business Process Improvement, Strategic Marketing, Marketing, Analysis, Business Analysis, Operational Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      442 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…697071…351

    In summary, here are 10 of our most popular marketing analytics courses

    • Financial Analysis: Portfolios, Risks, Strategic Decisions: Coursera Instructor Network
    • Applied Social Network Analysis in Python: University of Michigan
    • Web Design: Strategy and Information Architecture: California Institute of the Arts
    • The Nuts and Bolts of Machine Learning: Google
    • Building Batch Data Pipelines on Google Cloud: Google Cloud
    • International Cyber Conflicts: The State University of New York
    • Data Science for Marketing: University of Colorado System
    • Managing the Organization: University of Illinois Urbana-Champaign
    • Bayesian Statistics: Duke University
    • Google データアナリティクス: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok