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    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

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    Explore the Digital Analytics Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      S

      Simplilearn

      Data Analytics Course with Generative AI

      Skills you'll gain: Extract, Transform, Load, Generative AI, Predictive Modeling, Advanced Analytics, Exploratory Data Analysis, Data Storytelling, Analytics, Data Integration, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Data Analysis, ChatGPT, Forecasting, Descriptive Analytics, Data Synthesis, Data Transformation, Data Quality

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Rmarkdown, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Data Integrity, Interactive Data Visualization, Data Ethics, Ggplot2, R Programming, Dashboard, Data Quality, Stakeholder Communications, Data Literacy, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      173K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Marketing Analytics, Media Planning, Marketing Effectiveness, Google Analytics, Key Performance Indicators (KPIs), Data Visualization, Web Analytics, A/B Testing, Data Presentation, Performance Measurement, Marketing Strategies, Google Ads, Advertising Campaigns, Dashboard, Return On Investment, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Marketing, Marketing Channel, Customer Retention, Campaign Management, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Analyst

      Skills you'll gain: Data Storytelling, Data Visualization, Data Wrangling, SQL, Extract, Transform, Load, Pivot Tables And Charts, Matplotlib, Exploratory Data Analysis, Predictive Modeling, Relational Databases, Data Analysis, Data Visualization Software, Data Cleansing, Data Ethics, Dashboard, Jupyter, IBM Cognos Analytics, Microsoft Excel, Python Programming, Interviewing Skills

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Incident Response and Digital Forensics

      Skills you'll gain: Incident Response, Computer Security Incident Management, Incident Management, Intrusion Detection and Prevention, Cybersecurity, Security Management, Threat Detection, Security Information and Event Management (SIEM), Cyber Attacks, Cyber Threat Hunting, Event Monitoring, Data Analysis Software, Technical Communication, Data Integrity, Technical Documentation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Intermediate · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Business Metrics, Data Storytelling, Key Performance Indicators (KPIs), Data Visualization, Data Cleansing, Analytics, Data Analysis, Data Modeling, Data Quality, Business Analysis, Exploratory Data Analysis, Data Manipulation, Data-Driven Decision-Making, Generative AI, Data Management, Data Collection, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      926 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Advanced Data Analytics

      Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Data Ethics, Statistics, Unsupervised Learning, Data Presentation, Data Visualization Software, Data Visualization, Data Analysis, Machine Learning, Data Manipulation, Data Science, Tableau Software, Interviewing Skills, Python Programming, Advanced Analytics

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Financial Statement Analysis, Analytics, Data-Driven Decision-Making, Operational Analysis, Descriptive Analytics, Predictive Analytics, Performance Measurement, Financial Analysis, Peer Review, Workforce Planning, Human Resources Management and Planning, Talent Management, Consumer Behaviour, Data Analysis, Financial Accounting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Web Analytics, Marketing Analytics, Search Engine Marketing, Marketing Automation, Marketing Effectiveness, Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Social Media Marketing, Return On Investment, Keyword Research, Data Presentation, Marketing Strategies, Performance Reporting, Search Engine Optimization, Google Analytics, Marketing Channel, A/B Testing, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      282 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Data Storytelling, Data Visualization, Extract, Transform, Load, Digital Transformation, Generative AI Agents, Cloud Computing Architecture, Competitive Analysis, Generative AI, Data Analysis, Cloud Computing, Cloud Security, Data Integrity, Strategic Thinking, Statistical Analysis, Cloud Services, Cloud Infrastructure, Business Strategy, Cloud Platforms, Product Lifecycle Management, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Data Literacy, Analytics, Spreadsheet Software, Business Analytics, Data Cleansing, Exploratory Data Analysis, Data Collection, Data Processing, Query Languages, Data Visualization Software, Data Visualization, SQL

      4.8
      Rating, 4.8 out of 5 stars
      ·
      117K reviews

      Beginner · Course · 1 - 4 Weeks

    Digital Analytics learners also search

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    1234…413

    In summary, here are 10 of our most popular digital analytics courses

    • Data Analytics Course with Generative AI: Simplilearn
    • Google Data Analytics: Google
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Google Digital Marketing & E-commerce: Google
    • IBM Data Analyst: IBM
    • Incident Response and Digital Forensics: IBM
    • Introduction to Data Analytics: Meta
    • Google Advanced Data Analytics: Google
    • Business Analytics: University of Pennsylvania
    • Unilever Digital Marketing Analyst: Unilever

    Skills you can learn in Business Essentials

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    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

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