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    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

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    Explore the Marketing Automation Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, ChatGPT, Dashboard, MarTech, Generative AI Agents, Email Marketing, Marketing Strategies, Workflow Management, Campaign Management, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, Performance Analysis, A/B Testing, Customer Retention, Key Performance Indicators (KPIs)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

      Skills you'll gain: Prompt Engineering, Generative AI, Marketing, AI Personalization, ChatGPT, Strategic Marketing, Content Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Digital Marketing, Persona Development, Social Media Campaigns, Content Creation, Automation, Ethical Standards And Conduct, Analytics, Graphic and Visual Design, Creativity, Natural Language Processing, Personal Development

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      AI-Powered Content Marketing and Strategy

      Skills you'll gain: Social Media Content, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Graphic Design, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      495 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, AI Personalization, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      124 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      287 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    What brings you to Coursera today?

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I
      S

      Multiple educators

      Generative AI for Growth Marketing

      Skills you'll gain: Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Content Creation, Business Ethics, IBM Cloud, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Grow with AI: Your AI-driven Growth Marketing strategy

      Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Marketing Analytics, Customer experience strategy (CX), Customer Engagement, Lead Generation, Artificial Intelligence, Customer Insights, Customer Retention, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Digital Advertising, Email Marketing, Digital Marketing, OpenAI, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Large Language Modeling, Social Media Marketing, Artificial Intelligence, Search Engine Optimization, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Credit Risk, Risk Management, Personalized Service, Digital Transformation, Business Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Advanced Analytics, Risk Analysis, Data-Driven Decision-Making, Anomaly Detection, MarTech, Financial Data, Consumer Behaviour, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      449 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Data Analysis, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      S

      Simplilearn

      Workflow Automation using Generative AI

      Skills you'll gain: Marketing Automation, Business Process Automation, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Process Optimization, Real Time Data, Artificial Intelligence, Social Media Content, Application Programming Interface (API), Content Creation, Business Planning

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing automation courses

    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
    • Think Outside the Inbox: Email Marketing: Google
    • ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools: SkillsBooster Academy
    • AI-Powered Content Marketing and Strategy: Adobe
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Unilever Digital Marketing Analyst: Unilever
    • Generative AI for Growth Marketing: IBM
    • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
    • Generative AI for Digital Marketing: IBM
    • AI Applications in Marketing and Finance: University of Pennsylvania

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