Unlock the core building blocks of world-class sales success by mastering strategic selling fundamentals—tailored for today’s digital, competitive markets. This course empowers you to manage complex, technology-driven sales cycles, build trust in multicultural and crowded marketplaces, and transition from transactional interactions to value-based, consultative selling. Developed for learners in India, the USA, and globally, it hones the skills needed to navigate emerging buyer behaviors, data-driven decision-making, and personalization at scale. Expect actionable frameworks, practical exercises, and insights grounded in current business realities. By course end, you’ll confidently prospect, qualify, and engage modern buyers while laying the groundwork for advanced account management.

Entdecken Sie neue Fähigkeiten mit 30% Rabatt auf Kurse von Branchenexperten. Jetzt sparen.


Empfohlene Erfahrung
Kompetenzen, die Sie erwerben
- Kategorie: Data-Driven Decision-Making
- Kategorie: Prospecting and Qualification
- Kategorie: Relationship Building
- Kategorie: Consultative Selling
- Kategorie: Value Propositions
- Kategorie: Overcoming Objections
- Kategorie: Sales Strategy
- Kategorie: Closing (Sales)
- Kategorie: AI Personalization
- Kategorie: Communication
- Kategorie: Sales Presentations
- Kategorie: Personalized Service
- Kategorie: Sales Process
- Kategorie: Sales Pipelines
- Kategorie: Sales Enablement
- Kategorie: B2B Sales
Wichtige Details

Zu Ihrem LinkedIn-Profil hinzufügen
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 3 Module
The modern B2B sales environment has drastically evolved, demanding sharp new skills and a flexible mindset. In this module, you’ll uncover how digital transformation disrupts traditional sales cycles, and why thriving in markets like India and the U.S. means mastering tech fluency, precise pipeline management, and regionally aware strategies. Guided by real-world challenges and actionable tools, you’ll learn to identify key buying signals, adapt to data-driven buyers, and stand out—even in commoditized sectors. Prepare to transform the way you approach and win complex, high-value sales in today’s rapidly shifting landscape.
Das ist alles enthalten
9 Videos3 Aufgaben2 Plug-ins
Building trust and communicating real value are at the heart of every successful sales relationship. In this module, you’ll master advanced questioning and listening techniques tailored for today’s complex and multicultural business world. Discover how to establish yourself as a trusted advisor by adapting to diverse client needs—especially across the Indian and U.S. markets. You’ll learn to navigate communication nuances, deliver persuasive messaging, and engage effectively with multi-stakeholder accounts. Prepare to lead relationship-driven sales that deepen client loyalty, create new opportunities, and set you apart in competitive, cross-cultural environments.
Das ist alles enthalten
7 Videos3 Aufgaben1 Plug-in
Standing out in today’s crowded B2B marketplace demands more than generic pitches and broad campaigns. In this module, you’ll master the art and science of personalizing outreach and crafting unmistakable value propositions—leveraging technology while preserving the essential human touch. You’ll learn to engage high-value buyers with targeted messages, counter price objections with ROI-focused proposals, and turn every presentation into a story that spotlights tangible customer outcomes. The tools and frameworks you gain will help you thrive under intense competition, win loyalty, and build lasting business success.
Das ist alles enthalten
7 Videos1 Aufgabe1 Plug-in
Erwerben Sie ein Karrierezertifikat.
Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.
Dozent

von
Warum entscheiden sich Menschen für Coursera für ihre Karriere?





Neue Karrieremöglichkeiten mit Coursera Plus
Unbegrenzter Zugang zu 10,000+ Weltklasse-Kursen, praktischen Projekten und berufsqualifizierenden Zertifikatsprogrammen - alles in Ihrem Abonnement enthalten
Bringen Sie Ihre Karriere mit einem Online-Abschluss voran.
Erwerben Sie einen Abschluss von erstklassigen Universitäten – 100 % online
Schließen Sie sich mehr als 3.400 Unternehmen in aller Welt an, die sich für Coursera for Business entschieden haben.
Schulen Sie Ihre Mitarbeiter*innen, um sich in der digitalen Wirtschaft zu behaupten.
Häufig gestellte Fragen
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Weitere Fragen
Finanzielle Unterstützung verfügbar,
¹ Einige Aufgaben in diesem Kurs werden mit AI bewertet. Für diese Aufgaben werden Ihre Daten in Übereinstimmung mit Datenschutzhinweis von Courseraverwendet.