This course provides practical guidance on building and managing business relationships to drive commercial growth. It equips learners with actionable techniques to identify high-potential clients, stakeholders, and partners. Participants will learn to segment target markets, apply proactive networking strategies, and build trust through effective communication. Emphasis is placed on rapport-building, active listening, and empathy which are essential skills for strengthening professional relationships. The course also explores client-centric approaches, including cross-selling and upselling, and offers strategies to nurture long-term partnerships that contribute to sustained business success.

Through real-world examples and interactive exercises, learners will develop a personal action plan to apply relationship management best practices in their daily work. This course is ideal for professionals seeking to enhance their influence, expand business opportunities, and foster client loyalty in diverse organizational contexts. This course is designed for junior to mid-level supervisors and managers who are directly involved in developing business opportunities and driving commercial outcomes. It is especially relevant for professionals working on the front lines of business development, client relationship management, or strategic sales across diverse industries. Participants will benefit most if they are responsible for building connections that influence organizational growth and market presence. Participants should have 3–5 years of professional experience in roles that involve identifying and pursuing commercial opportunities. While they may not yet be senior leaders, they should have had exposure to business development activities, sales processes, or stakeholder engagement within for-profit organizations. A foundational understanding of client needs, business strategy, or sales cycles is recommended for full engagement with the course material. By the end of this course, participants will be able to apply practical strategies to initiate, strengthen, and leverage professional relationships for business growth. They will enhance their skills in communication, trust-building, and client engagement, while learning how to identify opportunities through networking and segmentation. Equipped with best practices and a client-centric approach, participants will be able to drive long-term value through cross-selling, upselling, and sustained partnership development.