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Learner Reviews & Feedback for Google SEO Capstone Project by University of California, Davis

4.7
stars
475 ratings

About the Course

This capstone project is your opportunity to pull everything together into a polished portfolio piece. Throughout the course, you’ll walk through what a real SEO engagement looks like—from kicking off a project and identifying opportunities to making a case for updates, resourcing the work, and managing stakeholder expectations. It’s designed to mirror what it’s actually like stepping into an SEO role, whether that’s in-house, at an agency, or working with your own clients. Your projects will showcase the full range of your SEO skills: from technical know-how and strategic thinking to analysis, communication, and execution. It’s a chance to demonstrate not just what you’ve learned, but how you apply it. SEO continues to grow as a career field, and standing out means knowing how to deliver results across multiple areas of website optimization. Whether you’ve completed the full SEO Specialization or you’re just diving into this course, this project is built to help you take what you’ve learned and turn it into real, practical experience. You’ll choose a site to work on, identify optimization opportunities, and build a custom SEO strategy from the ground up. That includes keyword research, competitive analysis, on-page and metadata improvements, and a plan for presenting your recommendations clearly. You'll also practice how to pitch your ideas and manage client relationships—skills just as important as the technical work itself. By the end, you’ll walk away with a concrete example of your skills—ready to use in interviews, client work, or your next career move....

Top reviews

JH

Oct 30, 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.When you complete this course you will be ready to put your skills to work!

AS

Jul 11, 2017

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

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51 - 75 of 118 Reviews for Google SEO Capstone Project

By Jay K S

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Sep 26, 2020

Very helpful course. I really enjoyed it while learning.

By Luis H P M

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Dec 21, 2020

Muchas gracias pro todo gran curso y especialización.

By Kashif A

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May 30, 2023

I am 100% satisfied & Highly recommended this course

By Hendrik G

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Oct 5, 2024

Recomiendo este curso sencillamente es excelente

By Parth B S

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Jun 22, 2020

How will I get the Specialization Certificate ?

By Rayeed H

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Jul 19, 2020

Ms. Rebekah May is an outstanding instructor!

By Shahzaib A

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Jan 24, 2024

Course Help me to understand advance concept

By Manish D

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Mar 27, 2024

Extremely useful in applying the skills

By Alvin B

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Nov 4, 2020

This course I great highly recommended..

By Kathya E

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Oct 7, 2020

It help me a lot. Its really complete

By Liphelo M

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Feb 19, 2025

A great course highly recommend it

By Muhammad I

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Sep 17, 2021

Skills and knowledge on same place

By Jason A

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Nov 24, 2020

Perfect SEO course for beginners!

By Kathryn S

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Jan 23, 2020

Amazingly difficult and worth it!

By Bilal A

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Jan 28, 2023

Overall the courser is perfect.

By Okafor D A

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Mar 28, 2022

this project was really helpful

By Liviu V

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Nov 1, 2016

Great Course & Specialization !

By Abhijit H

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Feb 12, 2022

Great tutor. Very informatic

By charlie.dixon2305@gmail.com

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Apr 7, 2017

Great to put it into action!

By Anoop S

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Dec 13, 2022

Awesome project to work-on.

By Muhammad I

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Sep 7, 2018

An excellent specialization

By Kasun A

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Oct 14, 2020

Great course for learn SEO

By Christine O

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Sep 19, 2024

Best investment ever!

By Yuthear T

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Sep 26, 2024

it is a great course