![[Featured Image] An online business owner sets up the Google Tag Manager Shopify integration to help measure consumer behavior on their website.](https://images.ctfassets.net/wp1lcwdav1p1/7sTF6NYsvERS4NhZsCzbkL/97663cf13b9cca1ec466226ee8cc7ef9/GettyImages-2199811691.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Google Tag Manager Shopify Integration: How to Set It Up
Explore the steps you will likely need to take to set up Google Tag Manager for Shopify, the reasons for doing so, and the benefits it could offer your Shopify website.
June 27, 2025
Article
Coursera Staff
Editorial Team
Bio
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.
![[Featured Image] A business owner uses Google My Business to enhance their digital marketing strategy and reach out to customers.](https://images.ctfassets.net/wp1lcwdav1p1/7N16jEiF0l72u7IkuPVcWc/b8f7488f4e2f1ecab9fa2cc2003a1498/GettyImages-1444291518.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A crypto mining engineer and a colleague discussing progress in an office environment, analyzing cryptocurrency mining charts on a computer.](https://images.ctfassets.net/wp1lcwdav1p1/5R3DfnuHt1udHdAnRikzug/d0df6ac646a5dc1364a6486786ae314d/GettyImages-1364393716.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Video thumbnail] Is Technology a Good Career Path? Why Tech Might Be Your Ideal Career Move](https://images.ctfassets.net/wp1lcwdav1p1/2PUl1l1Rz4w046yKJaObN0/6442ffe40d68d95594f3d79762d10132/RCVID00042_-_Michael_-_Is_Technology_a_Good_Career_Path__Why_Tech_Might_Be_Your_Ideal_Career_Move_-_Thumbnail.png?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Professionals working with AI discussing the differences between generative AI and agentic AI in a modern office environment.](https://images.ctfassets.net/wp1lcwdav1p1/1I5rRruzCNlO3MDv8OlfBw/83106c7b769cd0377c2ad17a8d8e042c/GettyImages-2192203197.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Video thumbnail] The Future of Learning and Work: How GenAI is Creating More Equal Opportunity](https://images.ctfassets.net/wp1lcwdav1p1/6zaI9hrpDjpRu0XitKbzxI/834a14cc5f4983b887481c08d780b07a/maxresdefault__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)