Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
Top reviews
S
Apr 10, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
DV
Oct 19, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
976 - 1000 of 1,044 Reviews for Market Research and Consumer Behavior
By Lea H
•Aug 19, 2019
disappointing course, it was quite vague, the instructor seemed to be reading from a textbook rather than actually explaining things. i expected better from ie. this is the worst course i did on coursera.
By ahmad j
•Jun 23, 2016
i do really disappointed because when professor starts the third & 4th week he was only throwing the information without enough explanation so i had to read more about the topics to pass the quiz .
By David R
•Jun 22, 2016
In my opinion, the professor's accent and speaking style makes the content difficult to understand. In addition, the course does not seem to have been properly designed
By Imad C
•Aug 28, 2022
Lack of examples or practical applicaitons
No effort on ennonciation from the teacher forcing us o use subtitles constantly
The entire course could fit ina 10 pages ebook
By Bojan V
•Apr 27, 2020
Very superficial. The instructor did not add any value - just some info quickly presented. Very disappointed; I was expecting much more from IE!
By Tony J
•Feb 9, 2017
Fairly poor level of detail - you feel like you end up just learning terms without really getting a proper test on the understanding behind it.
By Ishant G
•Apr 23, 2020
I would the information provided in the course is a lot but it lacks the quality of explanation, they could have used some case studies
By PRATHIKSHA K 1
•May 26, 2021
The explanation of topics were discussed in gist. It would be better if more explanation of the topics are given
By Joseph T P
•Sep 15, 2020
Very poorly-structured course. I found that the content was very random and most concepts were hardly explained.
By YING Z
•Apr 19, 2019
slides are not clear and materials are not very interesting, explain the concepts too fast and not deep enough.
By LiLiana L
•Jul 28, 2019
The content is very limited, it needs more examples, more video examples and more reading content.
By Paula W
•Dec 7, 2021
just covers a bunch of terms i did not need to know - would not recommend this course
By Nattakarn C
•Jul 12, 2022
Too much on theories. Need more real examples and implementation to make sense.
By Darius O
•Sep 5, 2016
Lack of examples, sometimes it is not easy to understand what lesson is about
By Vitaliy N
•Jan 26, 2025
Незадовільно, так як не передбачено ідентифікацію через звичайний паспорт.
By Ibraam W Y N
•Jan 1, 2020
market research modules need to be completed, it has missing information.
By Sunandini B
•Jun 23, 2020
Not much practical. It is more like a very theoretical class course
By Supreeth V
•Jan 30, 2018
Content was dry and bland. Could have been more case-study heavy.
By Nátaly D
•Mar 22, 2019
Really shallow and not very well structured/explained topics
By 杨咏冰
•Jun 10, 2016
There isn't any test and the lectures are very boring.
By Kavita K I
•May 23, 2020
Less number of illustrations on Questionnair design
By Asmita S
•Jun 14, 2020
very generic. no what I was looking for.
By ALAN P
•Sep 25, 2017
cant understand the professor very well
By Ahmed H
•Jul 11, 2022
it wasn't a good learning experience.
By Shiva F
•Aug 17, 2023
Too much theory