Learner Reviews & Feedback for AI Applications in Marketing and Finance by University of Pennsylvania
About the Course
Top reviews
AG
May 7, 2022
One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.
RN
Jan 4, 2025
Excellent class, I like to express my gratitude to our teachers for sharing their knowledge and putting together very valuable information. I recommend this class a lot.
51 - 75 of 77 Reviews for AI Applications in Marketing and Finance
By Kimberly E
•Jun 30, 2023
amazing course
By Luis F C D
•Oct 21, 2024
It was great!
By Manoj N
•Aug 20, 2024
informative
By hanna n t
•Dec 11, 2024
EXCELLENT
By HENIA V C
•Jul 18, 2025
Its nice
By Anderson D s
•Aug 28, 2024
Ótimo
By Rubens L d S
•Jun 23, 2023
Good!
By 龚超
•May 20, 2022
非常好用
By Ajita S
•Jan 22, 2022
Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!
By Dominica P
•Jun 10, 2022
Great course that built upon the previous course in the specialization. I enjoyed that there was no peer review for this course, but week 3 was a bit dense for those not familiar with the credit risk sector.
By Felipe B d C
•Nov 24, 2024
The information is very interesting and provides a solid foundation of theoretical knowledge; however, it feels somewhat outdated, dating back to 2021-2022.
By Amit B
•Dec 18, 2024
Informative course, first modules about finance are very interesting and would be nice to include more structures Ai examples
By Peter J Q
•Mar 19, 2024
Interesting but sometimes assumes the audience has more finance experience then they may actually have.
By Kerri L
•Oct 9, 2023
Learned real-world application of AI/ML in Finance and the huge potential of more to come
By Habeeb A F
•Oct 5, 2023
Good introduction to how AI applications in Marketing & Finance.
By Jan O
•Aug 5, 2025
Since AI is moving so fast the course appears a bit outdated.
By Joseph D
•May 16, 2025
Really enjoyed the practical E2E example of credit risk
By William S
•Jul 19, 2022
finance and fraud applications were most interesting
By Gary Q
•May 20, 2025
Well paced and good examples of AI Implementation
By Ralph F
•Jun 11, 2024
Good general overview and intro to AI concepts.
By PALAK T
•Mar 20, 2025
.
By Ryan R
•Aug 8, 2025
This course was interesting, but probably would be better divided into two courses (one for Marketing and one for Finance). The Marketing section mostly focused on the customer journey and predictive use cases of AI, but I would have loved a deeper exploration into other applications, including use of Generative AI for creative and the considerations that go along with it. At times, the Finance section felt like more of a statistics course than an AI course, and, like the Marketing section, there were opportunities to dive deeper into additional use cases.
By Alvaro M
•Feb 3, 2025
Good introductory class. The material was more superficial than I expected and a bit dated.
By Silvio G
•Mar 20, 2025
Old content, very few on AI applications