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Product Management Fundamentals
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Xbox

Product Management Fundamentals

This course is part of Xbox Product Manager Professional Certificate

Xbox

Instructor: Xbox

3,850 already enrolled

Included with Coursera Plus

•Learn more
5 modules
Gain insight into a topic and learn the fundamentals.
4.8

(23 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

A basic understanding of business concepts and technology will be beneficial but is not required.

17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

5 modules
Gain insight into a topic and learn the fundamentals.
4.8

(23 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

A basic understanding of business concepts and technology will be beneficial but is not required.

17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
  • About
  • Outcomes
  • Modules
  • Recommendations
  • Testimonials

Skills you'll gain

  • Communication
  • Stakeholder Management
  • Competitive Analysis
  • Product Roadmaps
  • Product Strategy
  • New Product Development
  • Product Development
  • Market Analysis
  • Market Research
  • Stakeholder Communications
  • Value Propositions
  • Prioritization
  • Product Requirements
  • Product Lifecycle Management
  • Product Management
  • Agile Methodology
  • Business Strategy

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

20 assignments

Taught in English

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Build your Business Strategy expertise

This course is part of the Xbox Product Manager Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Xbox

There are 5 modules in this course

Jumpstart your Product Management journey with this foundational course that lays the groundwork for your career in product management. You'll grasp the core concepts, methodologies, and essential skills that drive successful product development across various industries.

By the end of this course, you'll be able to: ● Describe core product management concepts, principles, and methodologies. ● Develop skills to coordinate and oversee the development of products. ● Manage the end-to-end process of product development. ● Align product development with business goals and customer needs. ● Analyze real-world product development case studies. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

By the end of this week, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.

What's included

11 videos5 readings4 assignments1 discussion prompt

11 videos•Total 50 minutes
  • Welcome to Xbox product manager professional certificate•3 minutes•Preview module
  • The product management journey begins•6 minutes
  • A day in the life of a product manager•2 minutes
  • Day in the life: Monty Hernandez•4 minutes
  • The product manager's impact on the bottom line•6 minutes
  • The product manager's skill set•2 minutes
  • Choosing your tools for success•5 minutes
  • The product manager's superpowers•5 minutes
  • How to set yourself up for success•5 minutes
  • Popular PM frameworks•6 minutes
  • Agile vs. Waterfall•2 minutes
5 readings•Total 70 minutes
  • Essential skills and knowledge•10 minutes
  • Kanban, Scrum, and Waterfall•10 minutes
  • Essential skills for successful product managers•10 minutes
  • Navigating tools and technologies•10 minutes
  • Choosing the right methodology for your product•30 minutes
4 assignments•Total 90 minutes
  • Assessing the core responsibilities and skills of a product manager•15 minutes
  • Responsibilities of a product manager•15 minutes
  • Product management methodologies•30 minutes
  • Activity: Guiding the development of a sleep tracking app•30 minutes
1 discussion prompt•Total 10 minutes
  • Reflect on your own experiences working on projects or teams•10 minutes

By the end of this week, you will learn how to conduct effective market research and competitive analysis, gather and interpret relevant data, and use these insights to make informed product decisions.

What's included

8 videos4 readings4 assignments

8 videos•Total 40 minutes
  • Unveiling market needs•2 minutes•Preview module
  • Mastering market research techniques•6 minutes
  • The art of competitive analysis•5 minutes
  • Translating insights into action•5 minutes
  • Designing effective surveys•6 minutes
  • Choosing the right tools for the job•5 minutes
  • How product managers use data to drive decisions•5 minutes
  • Navigating the sea of information•2 minutes
4 readings•Total 40 minutes
  • Surveys, interviews, and focus groups•10 minutes
  • A Framework for competitive intelligence•10 minutes
  • Exploring diverse market research methods•10 minutes
  • Data-driven product management•10 minutes
4 assignments•Total 110 minutes
  • Evaluating market research techniques•15 minutes
  • Methods for collecting and analyzing market data•15 minutes
  • Applying market research and competitive analysis•30 minutes
  • Activity: Crafting a winning strategy for sweet dreams•50 minutes

By the end of this week, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.

What's included

7 videos6 readings4 assignments

7 videos•Total 30 minutes
  • The product development life cycle•2 minutes•Preview module
  • Exploring the stages of product development•5 minutes
  • Minimize risk, maximize success•5 minutes
  • Cross-functional collaboration•6 minutes
  • Continuous improvement and iteration•2 minutes
  • Managing product development tools and techniques•5 minutes
  • Navigating challenges with confidence•2 minutes
6 readings•Total 60 minutes
  • Ideation, design, development, launch•10 minutes
  • Managing a mature product•10 minutes
  • Effective testing checklists•10 minutes
  • A product manager's checklist•10 minutes
  • Lessons from product development challenges•10 minutes
  • Risk management in product development•10 minutes
4 assignments•Total 120 minutes
  • Stages and challenges of the product development life cycle•15 minutes
  • Key activities and deliverables in the product development life cycle•15 minutes
  • Identifying and mitigating risks in product development•30 minutes
  • Activity: Exploring the sleep market landscape•60 minutes

By the end of this week, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.

What's included

8 videos7 readings4 assignments

8 videos•Total 38 minutes
  • The power of a product vision•2 minutes•Preview module
  • Defining a product vision•6 minutes
  • Communicating your product's unique benefits•7 minutes
  • Aligning product strategy with business goals•6 minutes
  • From strategy to execution•2 minutes
  • The art of the value proposition•5 minutes
  • SWOT Analysis Explained•6 minutes
  • Your product's x-ray vision•2 minutes
7 readings•Total 70 minutes
  • Crafting a compelling product vision•10 minutes
  • Understanding product vision ownership•10 minutes
  • SWOT analysis and Porter's Five Forces•10 minutes
  • The strategic compass•10 minutes
  • Beyond features and benefits•10 minutes
  • Your product's elevator pitch•10 minutes
  • Strategic frameworks for product managers•10 minutes
4 assignments•Total 120 minutes
  • Defining and applying product vision•15 minutes
  • Creating effective value propositions•15 minutes
  • Activity: Guiding your smart sleep solution to market•60 minutes
  • Product vision and value proposition•30 minutes

By the end of this week, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.

What's included

10 videos5 readings4 assignments

10 videos•Total 42 minutes
  • A visual guide to the future•2 minutes•Preview module
  • Product roadmaps best practices and pitfalls•5 minutes
  • Balancing strategic value and customer needs•5 minutes
  • From roadmap to requirements•5 minutes
  • Navigating product development•2 minutes
  • Balancing business goals and customer needs•5 minutes
  • The prioritization puzzle•2 minutes
  • Stakeholder management•5 minutes
  • Harmonizing diverse perspectives•2 minutes
  • Product roadmap best practices for new PMs•5 minutes
5 readings•Total 50 minutes
  • Building a product roadmap•10 minutes
  • Clarity is key•10 minutes
  • Making tough choices in product development•10 minutes
  • Building strong relationships with stakeholders•10 minutes
  • Product Management Fundamentals summary•10 minutes
4 assignments•Total 110 minutes
  • Building and utilizing product roadmaps and requirements•15 minutes
  • Feature prioritization frameworks•15 minutes
  • Activity: Paving the path to restful nights•50 minutes
  • Product roadmapping and prioritization•30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

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4.6 (11 ratings)
Xbox
Xbox
Xbox
10 Courses•13,123 learners

Offered by

Xbox

Offered by

Xbox

Xbox is a prominent player in the video game industry, encompassing a wide range of products and services beyond just consoles. It has evolved significantly since its inception in 2001, becoming a multi-faceted brand that caters to gamers across various platforms.

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